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Lucky Charms adds Olympic twist

Published on .

General Mills breaks a 30-second TV spot Monday for a new Olympics-themed limited-edition Lucky Charms. Special effects in the spot, from the Kid Connection division of Saatchi & Saatchi, New York, blend the cereal's animated spokesman, Lucky the Leprechaun, with Izzy, the official Olympics' mascot, and footage of athletes competing in action shots.

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