LUFTHANSA FLIES ON INTERNET'S ELECTRONIC NEWSSTAND; ORACLE OFFERS ANNUAL REPORT ON CD-ROM; ZIFF BUYS "SEARCH AGENT" MARKETER; SAATCHI ADDS INTERACTIVE UNIT; OTHER NEWS

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Lufthansa flies on Internet's

Electronic Newsstand

Lufthansa Airlines will create an interactive business information service to run on Electronic Newsstand, an online service accessible through the Internet. Lufthansa will provide information on destinations, travel discounts and frequent flyer programs. Electronic Newsstand offers subscriptions to more than 80 magazines and recently signed a similar ad agreement with Ford Motor Co.'s Lincoln-Mercury division.

Oracle offers annual report on CD-ROM

Oracle Corp. has issued what is apparently the first annual report on a CD-ROM. The disc includes both the word-for-word, number-by-number version of the annual report as well as a sound-and-video overview of Oracle's vision for the information superhighway. A section on the disc also describes the database giant's products and services, including interviews with Oracle customers. The disc was created by Mammoth Micro Productions, Seattle.

Ziff buys "search agent" marketer

Ziff Communications Co.'s Information Access Co., Foster City, Calif., last week bought SandPoint Corp., marketer of a software product that acts as an "agent" in searching for news and information on a given topic from news wires, databases, CD-ROMs and other sources. Cambridge, Mass.-based SandPoint's main product is dubbed Hoover, because it can pull information out of databases like a vacuum cleaner.

Saatchi adds interactive unit

Saatchi & Saatchi Advertising, New York, has formed a new division called Saatchi Interactive Plus to identify interactive advertising opportunities for clients. Erica Gruen, senior VP-associate director of TV information and new media, will head the unit, which operates within her department. Saatchi Interactive will also measure consumer reaction to interactive TV.

Other news:

AT&T, Tele-Communications Inc. and U S West said they will extend their test of video-on-demand and pay-per-view services in Littleton, Colo., until June 30 and will add several new features. ... Opus Global, a Woodland Hills, Calif., start-up venture, this spring will introduce 24-hour-a-day access to stock footage, music and sound over phone lines in broadcast quality on an Apple Macintosh or IBM-compatible personal computer for use by ad agencies and others.... CompuServe will issue co-branded Visa Gold and Visa Classic cards for members of its online computer service in conjunction with Columbus Bank & Trust, Columbus, Ga.

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