Lufthansa awarded McCann-Erickson WorldGroup its $25 million to $30 million global ad account. Wieden & Kennedy, Amsterdam, was the other finalist in the review. Previous lead agency Springer & Jacoby International, London, did not compete. Others participating in the review were Young & Rubicam, Frankfurt, which adapted Lufthansa ads for international markets; Grey Worldwide, Duesseldorf; and J. Walter Thompson Co., Frankfurt. Media is shifting to WPP Group's MindShare, Frankfurt, from Y&R's Media Edge. McCann's Universal Media also pitched for the media account. McCann is to open a new office in Berlin this fall. First work for Lufthansa is expected by the end of the year.
Copyright July 2000, Crain Communications Inc.