Luxury fashion accessories site Luxlook.com awarded its $3 million online media marketing account to Mass Transit Interactive, New York, an online media buying and management agency. A mix of sponsorships, traditional online banners as well as editorial promotional opportunities put together by Mass Transit support the new site. Luxlook.com stocks fashion accessories from designers such as Valentino, Versace, and Dolce & Gabbana. Luxlook's branded products are featured in the content areas of fashion Web sites like elle.com and style.com, while links enable consumers looking at handbags, scarves, belts and other items to click on the selected accessory and purchase it directly from Luxlook.com.
Copyright December 2000, Crain Communications Inc.