LVL picks up three

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DirecTV Inc., El Segundo, Calif., named LVL Advertising as first agency to handle a new satellite service delivering TV, Web and multimedia content to PCs. LVL is opening an office in Santa Monica, Calif., to handle the estimated $10 million-to-$12 million account. Also to LVL's main office in Santa Clara: U.S. Robotics' Palm Computing, Los Altos, first agency for the electronic organizer marketer's estimated $10 million account; and Zip2, Palo Alto, first agency for the Internet Yellow Pages service's estimated $3 million account.

Copyright November 1996, Crain Communications Inc.

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