Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lycos acquires Point

Published on .

Lycos, a search engine and catalog to the Internet originally developed at Carnegie Mellon University, said it has acquired Point Communications Corp., publisher of an online review and rating guide, in a deal worth more than $3 million. Although Lycos and Point will maintain separate Web sites, their search and review features have been integrated so that users can navigate the Web from either site. Current Lycos advertisers include AT&T, c/net and NECX. Among those advertising on Point are Netscape, Prudential Securities and Prodigy.

Most Popular
In this article: