Lycos adopts decision guides

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Partnering with decision guide software company PersonaLogic, Lycos June 8 launched seven decision guides meant to enhance e-commerce. The decision guides can do side-by-side comparisons, link to relevant product reviews, owner feedback, related Web sites and the Web sites selling the item for the lowest price. Yahoo! has a similar relationship with decision guide technology company Junglee, and late last year, Excite bought Netbot, which makes Jango comparison guide software.

Copyright June 1998, Crain Communications Inc.

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