×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lycos adopts decision guides

Published on .

Partnering with decision guide software company PersonaLogic, Lycos June 8 launched seven decision guides meant to enhance e-commerce. The decision guides can do side-by-side comparisons, link to relevant product reviews, owner feedback, related Web sites and the Web sites selling the item for the lowest price. Yahoo! has a similar relationship with decision guide technology company Junglee, and late last year, Excite bought Netbot, which makes Jango comparison guide software.

Copyright June 1998, Crain Communications Inc.

Most Popular
In this article: