While Lycos has been working with Wise Wire since September 1997, today it formally rolls out an integrated search and directory service, which it hopes will be the No. 1 product in indexing the Web, which is growing exponentially.
The new directory relies on a system of collaborative filtering, in which users rate sites, said Mark Simmer, VP-online media at Lycos. In addition, the new service's technology will eliminate dead links and take users directly to a page within a site with a search result, instead of letting people search every site for relevant material.
Within the new directory service, Lycos has signed up several advertising partners including iVillage, which is sponsoring a women's category. Jan Horsfall, VP-marketing for Lycos is optimistic about the new service. "By July we'll close ground on Yahoo!," he said, "and by the holidays, we'll have a directory two times the size of Yahoo!'s."
Copyright April 1998, Crain Communications Inc.