Lycos launching $15 mil review

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Internet portal Lycos has put its estimated $15 million account into review. Contenders include incumbent Bozell, as well as Lowe Lintas & Partners Worldwide, both New York; Deutsch, New York and Boston; and Hill, Holliday, Connors, Cosmopulos, Boston. VP-Marketing Madeline Mooney said Lycos is looking to outsource more work, especially online advertising, now done in-house.

Copyright March 2000, Crain Communications Inc.

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