LYCOS LOOKING FOR MORE ON-SITE PROMOTION

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The New York-based Sloan Group has been hired by Lycos to develop an online campaign aimed at promoting Lycos within the environment of its own Web site. The campaign is aimed at expanding the amount of time that Lycos visitors spend on the site by introducing them to different Lycos services and product offerings. The campaign is slated to launch later this month.

Copyright March 2001, Crain Communications Inc.

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