Lycra rolls out N.Y, outdoor effort

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Du Pont Corp., Wilmington, Del., will unveil the first major outdoor ad for its Lycra fiber when it starts an outdoor campaign in New York during the first week of July. The effort includes a billboard in Times Square and a 30-second commercial to air on Times Square's giant Astrovision monitor on Sept. 14.

Copyright June 1999, Crain Communications Inc.

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