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M/A/R/C, AOL in new venture

Published on .

The M/A/R/C Group, Dallas, and America Online, Vienna, Va., have launched Digital Marketing Services, a joint venture to offer two products to marketers: Digital Rewards, an incentive program that ties consumers' product purchases to free hours of AOL time, and Opinion Rewards, a three-tiered series of custom online market research that will access AOL's 3 million-plus subscriber base. Dennis E. Gonier has been named president of DMS. He was previously a senior VP of Targetbase Marketing, a division of M/A/R/C.

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