M&C Saatchi on the losing side in U.K election

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LONDON -- On the day that the U.K.'s Labour Party was elected to power with one of the biggest majorities the country has ever seen, M&C Saatchi, London, was still hopeful that it would be retained on the Conservative Party account, to which Lord Saatchi has contributed for the past 18 years.

Prime Minister John Major didn't take long to fall on his sword, announcing his resignation as leader of the Conservatives just hours after the final vote count. But Moray MacLennan, joint chief executive of M&C, said: "We sincerely hope that [the defeat] won't affect the relationship," adding, "I'm sure advertising is not uppermost in their minds at the moment and probably won't be for the next three years."

He wouldn't comment on reports in the Financial Times earlier this week that a rift had opened up between Lord Saatchi and Conservative Party Chairman Brian Mawhinney, who ran the Tory campaign, and that the Prime Minister had vetoed work proposed by the agency.

Copyright May 1997, Crain Communications Inc.

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