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M&C SAATCHI'S 1ST FLIGHT FOR BA

Published on .

LONDON-The M&C Saatchi Agency's first British Airways commercial continues the "Where is everybody?" theme for World Offers discount fares.

Last year's campaign, done by Saatchi & Saatchi Advertising before losing the $95 million account to M&C Saatchi, featured a man in a city deserted after everyone left, using a low British Airways fare. The new twist is to use animated watercolor animals who find themselves suddenly left alone.

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