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M&C Saatchi, Temerlin study airline partnership

Published on .

M&C Saatchi, New York, and Temerlin McClain, Irving, Texas, are reportedly exploring the idea of a partnership serving a planned alliance between American Airlines and British Airways. Both carriers emphasized such an effort is "premature," since future decisions from the U.S., U.K. and European Union governments could alter plans.

Copyright January 1998, Crain Communications Inc.

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