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M&M colors the Web

Published on .

In addition to breaking a new TV campaign this week, M&M/Mars Co. launched a site for its M&M's brand on the Web that parodies a Hollywood studio. Surfers can explore M&M's spokescharacters Red, Yellow and Blue's personal trailers, wardrobe and soundstage as well as download ``Digital Candy''--colorful desktop designs of M&M's characters for screensavers and icons. InterActive8, New York, created the site.

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