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M&M/Mars to debut new positioning for Twix

Published on .

M&M/Mars breaks a new campaign Feb. 3 for Twix that abandons its "two for me, none for you" positioning. Two new spots have the theme "One smart cookie." The first commerical, called "Grades," shows two teens eating Twix and discussing their less than stellar report cards while getting change-of-address cards. In the next scene, an Eskimo unpacks mailbags overstuffed with report cards. D'Arcy Masius Benton & Bowles, St. Louis, is the agency.

Copyright February 1999, Crain Communications Inc.

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