×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

M&M/Mars to distribute Chupa Chups

Published on .

M&M/Mars, Hackettstown, N.J., said Aug. 21 it has entered into an expanded agreement with Spanish confectioner Chupa Chups S.A. to distribute and market Chupa Chups lollipops in the U.S. The expected announcement comes more than a month after the Mars Inc. unit shifted the $20 million Chupa Chups account from the Richards Group, Dallas, to D'Arcy Masius Benton & Bowles, St. Louis, one of its roster agencies. Mars also said it has named Gyro Worldwide, Philadelphia, and CNB Entertainment, Los Angeles, to handle special events and product sampling. Advertising and other marketing and distribution efforts will begin Jan. 1.

Copyright August 2000, Crain Communications Inc.

In this article:
Most Popular