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M&M/Mars eyes three shops for Twix

Published on .

M&M/Mars is expected to hear agency pitches in mid-February for its global Twix brand. A decision is expected on the more than $30 million account by the end of that month. Incumbent D'Arcy Masius Benton & Bowles, St. Louis, will defend against Mars roster agencies BBDO Worldwide and Grey Advertising, both New York.

Copyright January 2000, Crain Communications Inc.

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