M&M/MARS TO LAUNCH TOY VERSION OF COMMERCIAL CHARACTERS

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(April 13, 2001) -- M&M/Mars hopes to grow its sales in the popular candy novelty category with the launch this August of M&M's Toy & Pogo, a combination of moveable M&M's character toys, springed "pogo" dispensers and M&M's Minis Milk Chocolate Candies. The interactive dispensers, featuring Blue playing basketball and Red playing hockey among other collectible toys, will be supported with a dedicated, kid-targeted print campaign beginning in late August from Omnicom Group's BBDO Worldwide, New York. The M&M's brand is the largest in the $409 million novelty category with sales of $21 million, according to a statement from M&M/Mars. -- Stephanie Thompson

Copyright April 2001, Crain Communications Inc.

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