M&M's program airs on QVC

Published on .

M&M/Mars and electronic retailer QVC will kick off a merchandising agreement on a two-hour Oct. 17 show. The QVC arrangement will introduce the M&M's 1997 Candy Sports Dispenser, M&M's candies, licensed apparel, collectibles and plush toys. Michael Murphy, president, M&M/Mars, and M&M's characters will appear as guests on the show.

Copyright October 1997, Crain Communications Inc.

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