M2 is "Mobile Money" for teens, young adults

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M2card this fall will be launched as a pre-funded Visa card for teens and young adults. Frankfurt Balkind, New York, designed the brand identity, which employs the tagline, "M2 is mobile money.'' The new logo and brand identity can be seen on a teaser Web site, M2card.com; in a few back-to-school marketing efforts; and through live event sponsorships.

Copyright August 2000, Crain Communications Inc.

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