×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

M2 is "Mobile Money" for teens, young adults

Published on .

M2card this fall will be launched as a pre-funded Visa card for teens and young adults. Frankfurt Balkind, New York, designed the brand identity, which employs the tagline, "M2 is mobile money.'' The new logo and brand identity can be seen on a teaser Web site, M2card.com; in a few back-to-school marketing efforts; and through live event sponsorships.

Copyright August 2000, Crain Communications Inc.

Most Popular
In this article: