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MACE OVERSEES FOOD ACCOUNTS AT TEMERLIN SWIFT EXITS SR. VP POST AT GREYHOUND;'TRAVEL HOLIDAY' TAPS FONTANA

Published on .

AGENCY

DALLAS-Malcolm Mace, 50, has joined Temerlin McClain as group account director with responsibility for the Pace Foods, Bennigan's and Steak & Ale accounts.

He succeeds Doug Foster, who left. The shop has billings of more than $440 million, according to Advertising Age's annual agency income report.

Mr. Mace had been exec VP-marketing at Zuzu Handmade Mexican Food, a restaurant franchiser here. Before Zuzu, he was exec VP-director of account management at DDB Needham Worldwide, Chicago.

He began his agency career with Grey Advertising, New York, rising to the post of exec VP-management representative.

Other people moving:

Terrence Clarke, chairman-CEO, Clarke Goward Fitts Matteson, Boston, to the additional post of president. He succeeds former partner Bill Matteson, who left. Also: Jonathan Plazonja to acting creative director from free-lance copywriter. He succeeds Michael Sheehan, now VP-associate creative director, a new post at Houston, Effler & Partners, where he will work on the NEC Technology Corp. business.

Mark Nardi and Todd Riddle to VP-senior copywriter and VP-senior art director, respectively, new posts at Houston, Effler & Partners, Boston. The creative team held the same posts at Hill, Holliday, Connors, Cosmopulos. They will team on the NEC Technology Corp. and Shawmut Bank accounts.

Patrick Pitcher, 44, to president, Saatchi & Saatchi Advertising, Toronto, from managing director. He succeeds Liz Torlee, who's leaving.

Thomas C. Cotton, 41, to exec VP-group management director, a new post at FCB/Leber Katz Partners, New York, working on the AT&T account, from senior VP-group managment supervisor, Foote, Cone & Belding, San Francisco, on the Taco Bell account.

Timothy Blett, 34, to exec VP-director automotive, W.B. Doner & Co., Southfield, Mich., from senior VP-group management supervisor. He succeeds Tim Kelling, who left. At Doner, Baltimore: David Groobert, 29, to VP-public relations division, a new post, from senior VP-operations, Eisner, Petrou & Associates.

Theodora Borsen to senior VP-creative group head on the Coty account, a new post at Jerry & Ketchum, New York, from VP-associate creative director.

Randy Belcher to senior VP, a new post at the Stenrich Group, Glen Allen, Va., from associate creative director.

John J. Heins to senior VP-director of marketing, a new post at Goldberg Fossa Seid, New York, from director of new-business development, Saatchi & Saatchi Specialized Communications.

Denise Fedewa, 32, and Kathy Shelgren, 36, to VP-associate research directors, new posts at Leo Burnett Co., Chicago, from associate research directors.

Scott Sheinberg, 34, to executive creative director, Henderson Advertising, Atlanta, from creative director. He assumes the duties of Senior VP-Creative Director Kerry Graham, who left.

Kipp Monroe, 37, to VP-creative director, D'Arcy Masius Benton & Bowles, St. Louis, from senior VP-group creative director, Backer Spielvogel Bates, New York. He succeeds Steve Fector, who left. At DMB&B, Bloomfield Hills, Mich.: Nanette Gerard, 35, account supervisor, adds VP post; Stan Stein, 41, to VP-managing director of public relations from deputy managing director, succeeding Jo Bourjaily, now senior VP.

T. Taylor Bryant, 35, to VP-account director, a new post at Mullen, Wenham, Mass., from the same post at Leo Burnett USA, Chicago.

ADVERTISER

DALLAS-David Swift, senior VP-marketing at Greyhound Lines, abruptly left the company May 20 after a year in the post.

Mr. Swift left because of philosophical differences about how the national bus service should be marketed, a spokeswoman said. A replacement has not been named.

Temerlin McClain handles the estimated $10.5 million national advertising account, which has been rumored to be in jeopardy. Ornelas & Associates handles Hispanic marketing.

The troubled bus line had a loss of $16 million in the first quarter ending March 31. Revenue of $133.9 million was off 11%. The company blamed bad weather for a drop in passenger count despite a $2 million increase in advertising.

Other people moving:

Andrew J. Schindler, 48, to president-chief operating officer, a new post at R.J. Reynolds Tobacco Co., Winston-Salem, N.C., from exec VP-operations. Mr. Schindler is responsible for all U.S. marketing, sales, manufacturing, procurement and finance functions.

Ted Gedra to exec VP, a new post at Wolverine World Wide, Rockford, Mich., from VP-national sales manager.

Ron Robillard, senior VP-director of consumer marketing, Hiram Walker & Sons, Windsor, Ontario, in charge of whiskey, gin and scotch brands, takes on additional responsibilities of the marketer's liqueurs and specialties. He assumes the duties of Dennis Brophy, former senior VP-consumer marketing, who left.

Michael P. Benard, 46, to VP-director of communications and public affairs, Eastman Kodak Co., Rochester, N.Y., from acting director. He succeeds David J. Metz, who retired last fall.

MEDIA

NEW YORK-Richard M. Fon-tana Jr., 51, has been appointed as the new publisher of Travel Holiday.

He succeeds Patricia Haegele, who was named VP-general manager of the Newspaper Association of America's new Newspaper National Network in April.

Mr. Fontana had been publisher of New Choices for Retirement Living.

Also at Travel Holiday, Stephen Sheperd, 42, has been promoted to the new post of ad director from national sales manager.

Other people moving:

Kevin-John H. McIntyre to general manager, Discovery Channel-Asia, Hong Kong, from free-lance consultant. He succeeds Mark Hollinger, now VP-deputy general counsel, Discovery Networks, Bethesda, Md.

Quentin H. Walz, 34, to advertising director, a new post at Civilization, New York, from manager, House Beautiful

David M. Beihoff, 48, to advertising director, Pittsburgh Post-Gazette, from VP-advertising, San Francisco Newspaper Group. He succeeds Jerry Dunning, now ad director, The Commercial Appeal, Memphis, Tenn.

Bernard Steel to new-business director, a new post at Reed Business Publishing's International Management, London, from group marketing manager, The European.

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