Gillette Co., Boston, this month will launch new advertising for its Mach3 to promote the razor as a Father's Day gift. The new work from BBDO
Worldwide, New York, continues Gillette's tagline, "The best a man can get," and the jet pilot imagery of the Mach3 campaign, but features a father and son. The 15- and 20-second spots will air in the U.S. and Canada, and will break in European markets in June.
Copyright May 1999, Crain Communications Inc.