MACMANUS WILL CONSOLIDATE FUNCTIONS OF OVERSEAS AGENCIES: ADMINISTRATIVE, FINANCIAL MOVES

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Seeking to eliminate redundancies and improve efficiencies, MacManus Group plans to consolidate administrative and financial services of agencies overseas next year.

The holding company consolidated North American client financial services Sept. 30 at re:Sources, a newly formed unit in New York. That unit, with 140 people, is now administrating annual billings of close to $3 billion for 410 clients, as well as information/technology services and administrative functions.

DMB&B TO BE AFFECTED NEXT

The agency networks most likely to be affected next are the largest: D'Arcy Masius Benton & Bowles, Medicus Group International and Manning, Selvage & Lee, said John Betley, senior VP-managing director of re:Sources. DMB&B is the biggest unit with 122 offices worldwide.

The next round of administrative office mergers will probably start in Europe. Mr. Betley said it's too early to say whether those new units also will be called re:Sources.

"We want to take advantage of economies of scale," said Mr. Betley, previously director of financial operations at DMB&B. "We might have four or five companies in Germany, so it makes sense to have one [services] office."

MacManus' other agencies are N.W. Ayer & Partners, Blue Marble Advanced Communications Group and TeleVest, New York; Bromley Aguilar & Associates, San Antonio; and Clarion Marketing & Communications, Greenwich, Conn.

STAFF CUTS LIKELY

The consolidations are likely to result in an undetermined number of staff cuts, though re:Sources' formation translated to a somewhat minimal cut.

The new unit consolidated DMB&B's corporate financial services, which had 48 people in Bloomfield Hills, Mich., with MacManus operations in New York. About 30 people from the Bloomfield Hills office either moved to New York or to another MacManus unit; only 18 left the company, said Bill Haney, exec VP-corporate and public affairs.

DMB&B's corporate financial services office had operated in Bloomfield Hills since the 1985 merger of Benton & Bowles and D'Arcy MacManus Masius. DMB&B's information technology services office, with 65 people, stays in Troy, Mich.,

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