MacManus Group reorganizes media operations as MediaVest

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MacManus Group has rebranded the international media operations of D'Arcy Masius Benton & Bowles as MediaVest, as expected. Mike Moore, DMB&B's worldwide media director, has been named president-CEO of MediaVest; Kevin Malloy becomes global media director, from media director-multinational clients for DMB&B. TeleVest, MacManus' separate U.S. media buying operation, is unaffected by the move. Separately, last week TeleVest won the $125 million TV buying account of J.C. Penney Co.

Copyright April 1997, Crain Communications Inc.

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