MacManus Group has rebranded the international media operations of D'Arcy Masius Benton & Bowles as MediaVest
, as expected. Mike Moore, DMB&B's worldwide media director, has been named president-CEO of MediaVest; Kevin Malloy becomes global media director, from media director-multinational clients for DMB&B. TeleVest, MacManus' separate U.S. media buying operation, is unaffected by the move. Separately, last week TeleVest won the $125 million TV buying account of J.C. Penney Co.
Copyright April 1997, Crain Communications Inc.