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MacManus could open Ayer net in Europe

Published on .

MacManus Group, parent of D'Arcy Masius Benton & Bowles and N.W. Ayer & Partners, will create a second European network if a team working out of DMB&B's Frankfurt office wins the pitch for General Motors Corp.'s $20 million to $25 million account to promote its U.S. cars brands, including Chevrolet, Cadillac and Pontiac, in Europe. The second network would be under the Ayer name. The idea behind extending the Ayer brand, now used only in the U.S., is to avoid conflict with Fiat, a major DMB&B client in Europe. Also pitching are McCann-Erickson, Frankfurt and Zurich, and Buhler, Flettner & Partner, both incumbents; as well as Lowe & Partners, the agency for German subsidiary GM Opel.

Copyright November 1996, Crain Communications Inc.

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