MacManus Group will consolidate its Avon Products business at D'Arcy Masius Benton & Bowles. The Avon team at N.W. Ayer & Partners, lead agency on the $100 million account since October 1998, will move to D'Arcy. The move echoes a similar shuffle of MacManus' Procter & Gamble Co. business in March. MacManus said the moves are part of an ongoing realignment of networks, with D'Arcy concentrating on global brands, Ayer handling "human contact" advertising and newly acquired Kaplan Thaler Group
handling creative and entertainment-focused work.
Copyright June 1999, Crain Communications Inc.