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Macromedia, @Home in rich-media deal

Published on .

Macromedia and @Home Network announced an alliance in which @Home's Enliven technology will be built into Macromedia's Flash and Shockwave software, pushing a standard for rich-media ads. As part of the deal, subscribers to @Home's cable-based Web service will be able to get easy access to shockwave.com, Macromedia's new Web entertainment site.

Copyright May 1999, Crain Communications Inc.

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