Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Macromedia, @Home in rich-media deal

Published on .

Macromedia and @Home Network announced an alliance in which @Home's Enliven technology will be built into Macromedia's Flash and Shockwave software, pushing a standard for rich-media ads. As part of the deal, subscribers to @Home's cable-based Web service will be able to get easy access to shockwave.com, Macromedia's new Web entertainment site.

Copyright May 1999, Crain Communications Inc.

Most Popular
In this article: