Macy’s award branding campaign to Arnold Ingalls Moranville

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Federated Department Stores' Macy's East and Macy's West divisions have awarded a joint branding campaign to Arnold Ingalls Moranville, San Francisco. The assignment, estimated at $2 million, does not include retail work handled in-house by Macy's department store divisions. Federated has been trying to capitalize on marketing synergies among its brands.

Copyright January 2001, Crain Communications Inc.

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