Macy's by Mail, first-ever direct mail catalog from the retail chain, began shipment this week to some 2 million recipients. The 120-page booklet offers men's and women's apparel plus items for the home. Macy's said future catalogs will average 200 pages and include additional merchandise lines. Fulfillment will be through Bloomingdale's by Mail, Cheshire, Conn. Bloomingdale's and Macy's are units of Federated Department Stores.
Copyright August 1998, Crain Communications Inc.