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Macys.Com becomes separate unit

Published on .

Federated Department Stores, San Francisco, is expanding Macys.Com as a separate retail subsidiary, stepping up the retailer's e-commerce efforts. Federated has experimented with Web sales on the site since '96; it will relaunch in October, offering 250,000 items across department store categories. Federated is working with Left Field, a San Francisco ad and Web marketing firm. IBM Corp. will help run the site.

Copyright June 1998, Crain Communications Inc.

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