×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Macys.Com becomes separate unit

Published on .

Federated Department Stores, San Francisco, is expanding Macys.Com as a separate retail subsidiary, stepping up the retailer's e-commerce efforts. Federated has experimented with Web sales on the site since '96; it will relaunch in October, offering 250,000 items across department store categories. Federated is working with Left Field, a San Francisco ad and Web marketing firm. IBM Corp. will help run the site.

Copyright June 1998, Crain Communications Inc.

Most Popular
In this article: