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Annualized ad spending for dot-coms and Web-related companies spending more than $10 million a year

Measured spending Annualized Measured spending Annualized Measured spending Annualized

Rank Marketer 1st half '99 spending Rank Marketer 1st half '99 spending Rank Marketer 1st half '99 spending

Charles Schwab (online business) $21,075,200 $300,000,000

Agency: BBDO Worldwide, New York, and Sansome Group, San Francisco;

in-house (online)

E*Trade Group $64,935,800 $300,000,000

Agency: Goodby, Silverstein & Partners, San Francisco

Ameritrade Holdings Corp. $10,078,000 $200,000,000

Agency: OgilvyOne, Chicago (Ameritrade), DDB Worldwide, Chicago

(OnMoney)

HomeGrocer.com N/A $120,000,000

Agency: Wieden & Kennedy, Portland, Ore.

AltaVista (CMGI) $2,641,900 $100,000,000

Agency: Wieden & Kennedy, Portland, Ore.

TD Waterhouse Group N/A $100,000,000

Agency: Emmerling Post, New York

Value America $32,482,400 $100,000,000

Agency: Stevens Reed Curcio & Co., Alexandria, Va. (offline); in-house (online)

Webvan Group N/A $100,000,000

Agency: Publicis & Hal Riney, San Francisco

NBCi (Snap.com, Xoom.com) $30,585,600 $95,000,000

Agency: NBC in-house productions

Datek Online $3,621,600 $80,000,000

Agency: Bozell Worldwide, New York

America Online $32,935,400 $75,000,000

Agency: Gotham, New York; in-house

MindSpring Enterprises (1) $5,520,300 $75,000,000

Agency: Fallon McElligott, New York

DLJ Direct (Donaldson, Lufkin & Jenrette) $1,978,800 $65,000,000

Agency: Kirshenbaum Bond & Partners, New York

CNET $288,200 $60,000,000

Agency: Citron Haligman Bedecarre Euro RSCG, San Francisco (print and

outdoor creative; media); Leagas Delaney, San Francisco (TV creative,

radio creative)

Monster.com ( TMP Worldwide) $14,867,800 $60,000,000

Agency: Mullen, Wenham, Mass.

Amazon.com $15,399,500 $50,000,000

Agency: FCB Worldwide, San Francisco

Buy.com $5,563,500 $50,000,000

Agency: In review

Concentric Network Corp. $333,700 $50,000,000

Agency: Gardner, Geary, Coll & Young, San Francisco

EarthLink (1) $1,325,000 $50,000,000

Agency: BBDO West, Los Angeles

eCoverage.com N/A $50,000,000

Agency: Kowloon Wholesale Seafood Co., Santa Monica, Calif.

iWon N/A $50,000,000

Agency: Berlin, Cameron & Partners, New York

Morgan Stanley Dean Witter Online $10,952,400 $50,000,000

(formerly Discover Brokerage)

Agency: Black Rocket, San Francisco

PETsMART.com N/A $50,000,000

Agency: Publicis, Seattle

PlanetRx N/A $50,000,000

Agency: Goodby, Silverstein & Partners, San Francisco

priceline.com $14,508,400 $50,000,000

Agency: Hill, Holliday, Connors, Cosmopulos, Boston

WebStreet Securities N/A $50,000,000

Agency: TBWA/Chiat/Day, New York

WebTV Networks (Microsoft Corp.) $6,253,100 $50,000,000

Agency: FCB Worldwide, San Francisco

LendingTree $1,148,000 $45,000,000

Agency: In review

KBkids.com N/A $43,000,000

Agency: Goldberg Moser O'Neill, San Francisco (offline); Lot21,

San Francisco (online)

AT&T WorldNet Service (AT&T Corp.) $16,014 $40,000,000

Agency: Y&R Advertising, New York

AutoTrader.com N/A $40,000,000

Agency: Doner, Southfield, Mich.

Digital Entertainment Network N/A $40,000,000

Agency: TBWA/Chiat/Day, Playa del Rey, Calif.

Govworks.com N/A $40,000,000

Agency: Fallon McElligott, New York

Homestore.com N/A $40,000,000

Agency: TBWA/Chiat/Day, Playa del Rey, Calif.

Mydiscountbroker.com N/A $40,000,000

Agency: Marcus & Associates, Dallas (creative), and Marketecture,

San Antonio, Texas (media)

PeoplePC N/A $40,000,000

Agency: Conquest, New York

richochet N/A $40,000,000

Agency: Kirshenbaum Bond & Partners, San Francisco

FTD.com N/A $35,000,000

Agency: DDB Worldwide, Chicago

WebMD $478,000 $35,000,000

Agency: Ogilvy & Mather Worldwide, New York

BN.com $2,941,300 $30,000,000

Agency: TBWA/Chiat/Day, New York

Britannica.com $638,000 $30,000,000

(Encyclopaedia Britannica)

Agency: Deutsch, New York

Drugstore.com $980,100 $30,000,000

Agency: Fallon McElligott, Minneapolis (offline); Duffy Design &

Interactive, Minneapolis (online)

Fidelity Investments (Powerstreet) N/A $30,000,000

Agency: Gotham, New York

Juggernaut Partners N/A $30,000,000

Agency: Y&R Advertising, New York

PiNGPoNG.CoM N/A $30,000,000

Agency: In review

Travelocity.com $2,999,200 $30,000,000

Agency: Richards Group, Dallas

Yahoo! $10,962,600 $30,000,000

Agency: Black Rocket, San Francisco

iVillage $6,984,900 $28,500,000

Agency: Friedland Jacobs Communications, Burbank, Calif. (creative);

DDB Worldwide, New York (media); in2, New York (online)

TheGlobe.com N/A $27,000,000

Agency: Black Ink, San Francisco

Cars.com $111,100 $26,000,000

Agency: Stein Rogan & Partners, New York

800.com N/A $25,000,000

Agency: Lowe & Partners/SMS, San Francisco

Boo.com N/A $25,000,000

Agency: BMP DDB, London

Camdens.com N/A $25,000,000

Agency: Vox, Fairfield County, Conn.

DealTime.com N/A $25,000,000

Agency: Margeotes/Fertitta & Partners, New York

Dotsafe N/A $25,000,000

Agency: In review

goodhome.com N/A $25,000,000

Agency: Citron Haligman Bedecarre Euro RSCG, San Francisco

MyHome.com N/A $25,000,000

Agency: DDB Worldwide, Los Angeles

MyWay.com N/A $25,000,000

Agency: Arnold Communications, Boston

National Discount Brokers $2,501,900 $25,000,000

Agency: Hampel/Stefanides, New York

Prodigy Internet $3,702,100 $25,000,000

Agency: TBWA/Chiat/Day, New York

Kforce.com (Romac International) N/A $25,000,000

Agency: Grey Advertising, New York

SelfCare.com N/A $25,000,000

Agency: Hoffman/Lewis, San Francisco

Wingspan Bank (Bank One) $2,146,000 $25,000,000

Agency: Gardner/Nelson Project, New York

CondeNet (Advance Publications) N/A $23,500,000

Agency: Margeotes/Fertitta & Partners, N.Y. (Epicurious.com); Robaire & Hogshead,Venice, Calif. (Phys.com, Concierge.com, Swoon.com); CIA/VMS, N. Y. (media)

Juno Online Services $3,545,500 $23,000,000

Agency: DDB Worldwide, New York (advertising); Rapp Collins Worldwide,

New York (direct)

Beyond.com $8,240,000 $22,000,000

Agency: Leagas Delaney, San Francisco

Fatbrain.com $417,800 $21,000,000

Agency: Goldberg Moser O'Neill, San Francisco (offline); circle.com (online)

1-800-Flowers.com N/A $20,000,000

Agency: Pedone & Partners, New York

About.com $6,759,600 $20,000,000

Agency: Margeotes/Fertitta & Partners, New York

Art.com N/A $20,000,000

Agency: Leo Burnett USA, Chicago

Bankave.com (Flagstar Bank) DN/A $20,000,000

Agency: D'Arcy Masius Benton & Bowles, Troy, Mich.

Beautyscene.com (Tpuppy.com) DN/A $20,000,000

Agency: Frierson Mee & Kraft, New York (offline); Lot21, San Francisco

(online)

Brodia.com N/A $20,000,000

Agency: Goldberg Moser O'Neill, San Francisco

CarsDirect.com N/A $20,000,000

Agency: Think New Ideas, West Hollywood, Calif.

CBSMedscape (Medscape) N/A $20,000,000

Agency: J. Walter Thompson USA, New York

CoolSavings.com N/A $20,000,000

Agency: Doner, Southfield, Mich.

Covad Communications N/A $20,000,000

Agency: Y&R Advertising, San Francisco

DirectWeb N/A $20,000,000

Agency: Think New Ideas, West Hollywood, Calif.

doublebill N/A $20,000,000

Agency: Kirshenbaum Bond & Partners, San Francisco

Epinions.com N/A $20,000,000

Agency: Goodby, Silverstein & Partners, San Francisco

E-Stamp N/A $20,000,000

Agency: Butler, Shine & Stern, San Francisco

eToys $5,581,200 $20,000,000

Agency: Publicis & Hal Riney, San Francisco

eWanted.com N/A $20,000,000

Agency: Arnold Ingalls Moranville, San Francisco

FirstSource.com N/A $20,000,000

Agency: D'Arcy Masius Benton & Bowles, Los Angeles

FreeAgent.com (Opus360 Corp.) N/A $20,000,000

Agency: Kirshenbaum Bond & Partners, New York

Furniture.com N/A $20,000,000

Agency: Bartle Bogle Hegarty, New York (creative); Neil Faber Media,

New York (media); Donovan, Northborough, Mass. (direct)

Geocities (Yahoo!) N/A $20,000,000

Agency: Y&R Advertising, New York

Gifts.com (Readers Digest Association) N/A $20,000,000

Agency: Y&R Advertising, New York

Gloss.com N/A $20,000,000

Agency: Ground Zero, Marina del Rey, Calif.

ImproveNet $711,600 $20,000,000

Agency: In review

Indulge.com N/A $20,000,000

Agency: AG, New York

bankrate.com, consejero.com N/A $20,000,000

(Intelligent Life Corp.)

Agency: Crispin Porter & Bogusky, Miami

Jfax.com N/A $20,000,000

Agency: Kalis & Savage, Pacific Palisades, Calif. (offline); InterActive

Agency, Santa Monica, Calif. (online)

Jobs.com $768,400 $20,000,000

Agency: In review

Living.com N/A $20,000,000

Agency: Leo Burnett USA and Starcom Media, Chicago

LookSmart $47,300 $20,000,000

Agency: Rathje Chadwick & Co., San Francisco

Mercata $27,000 $20,000,000

Agency: McCann-Erickson Worldwide, Seattle

Microsoft Expedia N/A $20,000,000

Agency: Deutsch, Marina del Rey, Calif.

More.com N/A $20,000,000

Agency: Gardner, Geary, Coll & Young, San Francisco

NextCard $101,000 $20,000,000

Agency: Arnold Ingalls Moranville, San Francisco

officedepot.com $27,000 $20,000,000

Agency: Arnold Ingalls Moranville (offline), San Francisco; circle.com (online)

OnHealth.com N/A $20,000,000

Agency: TBWA/Chiat/Day, San Francisco (offline); Thinking Media, New York (online)

PetPlanet.com N/A $20,000,000

Agency: Pickett Communications, San Francisco

Pets.com N/A $20,000,000

Agency: TBWA/Chiat/Day, San Francisco

Rhythms N/A $20,000,000

Agency: Bozell Worldwide, San Mateo, Calif. (offline); FCB Worldwide,

Costa Mesa, Calif. (online)

RockLoans.com (Rock Financial Corp.) N/A $20,000,000

Agency: Perich & Partners, Detroit

Staples.com (Staples) N/A $20,000,000

Agency: Cliff Freeman & Partners, New York (offline); i-traffic and Eisnor

Interactive, New York (online); in-house

Starbelly.com N/A $20,000,000

Agency: FCB Worldwide, Chicago

Telebank2 N/A $20,000,000

Agency: Big Honkin' Ideas, Santa Monica, Calif.

toysrus.com (Toys "R" Us) N/A $20,000,000

Agency: Leo Burnett USA and Starcom Media, Chicago (offline); Avenue A,

Seattle (online media)

UUNet (MCI WorldCom) $5,628,100 $20,000,000

Agency: Donino, White & Partners, Atlanta

Verio $3,190,900 $20,000,000

Agency: Ryan Drossman, New York

Cyberian Outpost $2,142,200 $18,000,000

Agency: Cliff Freeman & Partners, New York

FiNet.com N/A $18,000,000

Agency: J. Walter Thompson Technology Communications Group,

San Jose, Calif.

Kozmo.com N/A $18,000,000

Agency: DiMassimo Brand Advertising, New York

MSN (Microsoft Corp.) $22,794,000 $18,000,000

Agency: McCann-Erickson/A&L, San Francisco

MotherNature.com $2,623,000 $17,000,000

Agency: Ogilvy & Mather, New York

ZDNet N/A $16,700,000

Agency: Lowe & Partners/SMS, San Francisco

AmericanGreetings.com (American Greetings) N/A $15,000,000

Agency: Grey Advertising, New York

Ask Jeeves $2,055,100 $15,000,000

Agency: Euro RSCG DSW Partners, Salt Lake City

Audible Inc. N/A $15,000,000

Agency: Goldberg Moser O'Neill, San Francisco

Autobytel.com $3,263,300 $15,000,000

Agency: Grey Advertising, New York

AutoConnect.com $27,700 $15,000,000

Agency: Doner, Southfield, Mich.

Babystyle.com N/A $15,000,000

Agency: In review

BigEdge.com N/A $15,000,000

Agency: Leagas Delaney, San Francisco

CDnow $7,092,700 $15,000,000

Agency: Hampel/Stefanides, New York (offline); Organic Media, New York (online)

CheckOut.com N/A $15,000,000

Agency: DDB Worldwide, Los Angeles (creative); Western Initiative Media,

West Hollywood (media)

Dsports.com (Dick's Sporting Goods) ?? $15,000,000

Agency: Martino Flynn, Rochester, N.Y.

Ebank.com N/A $15,000,000

Agency: Gotham, New York

eBay $3,880,100 $15,000,000

Agency: Goodby, Silverstein & Partners, San Francisco

Egreetings.com $97,200 $15,000,000

Agency: Suissa Miller, Los Angeles

Entrepreneur.com N/A $15,000,000

Agency: Suissa Miller, Los Angeles

eTour N/A $15,000,000

Agency: Fallon McElligott, New York

Excite@Home $1,469,200 $15,000,000

Agency: Lowe & Partners/SMS, San Francisco

FasTV $409,500 $15,000,000

Agency: Stein, Rogan & Partners, New York

gotajob.com N/A $15,000,000

Agency: Ryan Drossman, New York

How2HQ.com N/A $15,000,000

Agency: GSD&M, Austin, Texas

iCast.com N/A $15,000,000

Agency: DiNoto/Lee, New York

imandi.com N/A $15,000,000

Agency: In review

Individual.com N/A $15,000,000

Agency: Grey Advertising, New York

IntelliFutures.com N/A $15,000,000

Agency: Doner, Southfield, Mich.

Intershop $359,400 $15,000,000

Agency: Winkler Advertising, San Francisco

Lycos $6,589,000 $15,000,000

Agency: Bozell Worldwide, New York

MySimon $575,400 $15,000,000

Agency: Bigelo & Partners, San Francisco (creative), SFM Media, New York (media)

netLibrary N/A $15,000,000

Agency: Swirl, San Francisco

Onsale.com 3 $2,565,400 $15,000,000

Agency: USWeb/CKS, San Francisco (offline); Lot21, San Francisco (online)

Onvia.com N/A $15,000,000

Agency: TBWA/Chiat/Day, Playa del Rey, Calif.

ourhouse.com N/A $15,000,000

Agency: Black Rocket, San Francisco

Owners.com N/A $15,000,000

Agency: Pickett Communications, San Francisco

Reflect.com N/A $15,000,000

Agency: Rapp Collins, New York (direct); Critical Mass, Calgary, Alberta,

and Chicago (online)

Sandbox.com N/A $15,000,000

Agency: In review

Stamps.com N/A $15,000,000

Agency: Wieden & Kennedy, Portland, Ore.

Suretrade $2,455,800 $15,000,000

Agency: Wieden & Kennedy, New York

TheStreet.com N/A $15,000,000

Agency: Kirshenbaum Bond & Partners, New York

wine.com N/A $15,000,000

Agency: KIrshenbaum Bond & Partners, San Francisco

Youbet.com N/A $15,000,000

Agency: WongDoody, Santa Monica, Calif. (creative),

Ogilvy & Mather, Los Angeles (media, direct)

Autoweb.com N/A $13,000,000

Agency: Lowe & Partners/SMS, San Francisco

Planetoutdoors.com N/A $13,000,000

Agency: Crispin Porter & Bogusky, Miami

RealEstate.com N/A $13,000,000

Agency: BBDO Worldwide, Atlanta

Tavolo N/A $13,000,000

Agency: Grant, Scott & Hurley, San Francisco

CyberCash $282,400 $12,000,000

Agency: Katsin/Loeb, San Francisco

Cyberluxury.com N/A $12,000,000

Agency: Towne, Silverstein, Rotter, New York

Deja.com $3,430,000 $12,000,000

Agency: DiNoto/Lee, New York (offline); Organic Media, New York

(online)

Ecampus.com N/A $12,000,000

Agency: DeVito/Verdi, New York

efollett (Follett) N/A $12,000,000

Agency: Tom Reilly Advertising, Evanston, Ill.

Expressautoparts.com N/A $12,000,000

Agency: Kirshenbaum Bond & Partners, New York

FreeRide N/A $12,000,000

Agency: Mezzina/Brown, New York

FurnitureFind.com N/A $12,000,000

Agency: Gotham, New York

HealthQuick N/A $12,000,000

Agency: HyperConnect Interactive, Easton, Conn.

HomePage.com N/A $12,000,000

Agency: Kalis & Savage, Pacific Palisades, Calif.

mambo.com N/A $12,000,000

Agency: Swirl, San Francisco

Petopia.com N/A $12,000,000

Agency: Swirl, San Francisco

PSINet $1,345,700 $12,000,000

Agency: Trone Advertising, Greensboro, N.C.

Travelscape.com $901,600 $12,000,000

Agency: Goodby, Silverstein & Partners, San Francisco

WorldSpy N/A $12,000,000

Agency: McCann-Erickson, New York

coldwellbanker.com (Coldwell Banker) $67,000 $11,000,000

Agency: Sawtooth Group, Woodbridge, N.J.

Mortgage.com $124,700 $11,000,000

Agency: Turkel Schwartz & Partners, Miami

APB.com N/A $10,000,000

Agency: Bozell Kamstra, Boston

Auction Universe $135,100 $10,000,000

Agency: Romann Group, New York

Beenz.com N/A $10,000,000

Agency: Lowe Fox Pavlika, New York

BizRate.com N/A $10,000,000

Agency: TBWA/Chiat/Day, Playa del Rey, Calif.

Bluefly.com $2,224,900 $10,000,000

Agency: In-house

BoxLot.com $33,100 $10,000,000

Agency: FCB Worldwide, Costa Mesa, Calif.

Busybox.com N/A $10,000,000

Agency: J. Walter Thompson USA, San Francisco

ComputerJobs.com N/A $10,000,000

Agency: Copeland Hirthler, Atlanta; Gleason/Calise, Dallas

cozone.com (CompUSA) N/A $10,000,000

Agency: Mullen, Wenham, Mass.

CVS.com N/A $10,000,000

Agency: Goldberg Moser O'Neill, San Francisco

Dash.com N/A $10,000,000

Agency: DiNoto/Lee, New York

Della.com N/A $10,000,000

Agency: Grant, Scott & Hurley, San Francisco

dowjones.com (Dow Jones & Co.) N/A $10,000,000

Agency: Arnold Communications, Boston

drkoop.com $3,430,000 $10,000,000

Agency: Lowe & Partners/SMS, New York

Edmund's N/A $10,000,000

Agency: In review

eHow.com N/A $10,000,000

Agency: Arnold Ingalls Moranville, San Francisco (offline); circle.com,

San Francisco (online)

eNutrition $299,700 $10,000,000

Agency: Team One, El Segundo, Calif.

E-Offering N/A $10,000,000

Agency: Big Bang, San Diego

Espanol.com N/A $10,000,000

Agency: Nazca Saatchi & Saatchi, New York

eYada.com N/A $10,000,000

Agency: TBWA/Chiat/Day, New York

FlashNet Communications $2,890,100 $10,000,000

Agency: Richards Group, Dallas

FreeShop.com N/A $10,000,000

Agency: Bozell Worldwide, Seattle

GoTo.com N/A $10,000,000

Agency: DDB Worldwide, Los Angeles

Headlight.com N/A $10,000,000

Agency: In review

Hifi.com N/A $10,000,000

Agency: Mullen, Wenham, Mass.

HomePortfolio $187,500 $10,000,000

Agency: Kirshenbaum Bond & Partners, New York

Hoover's N/A $10,000,000

Agency: GSD&M, Austin, Texas

Hungry Minds.com N/A $10,000,000

Agency: FCB Worldwide, San Francisco

iexchange.com N/A $10,000,000

Agency: TBWA/Chiat/Day, Playa del Rey, Calif.

Infoseek Corp. (Go.com) $250,100 $10,000,000

Agency: In-house

InsWeb Corp. $1,024,000 $10,000,000

Agency: Bozell Worldwide, San Mateo, Calif.

ionbeauty.com N/A $10,000,000

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