'Mad Magazine' to accept ads, go with color

Published on .

For the first time in 48 years, Mad Magazine will accept ads and be printed in color. The first ads will run in its March issue. The full-page open rate is $7,400. Included among that issue's advertisers is Kraft Foods' Altoids- - presumably to wash the yecch out of readers' mouths.

Copyright February 2001, Crain Communications Inc.

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