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Madden, Jordache in licensing deal

Published on .

Steve Madden Ltd., New York, a footwear marketer, signed a licensing agreement with jeansmaker Jordache to market new sportswear and shoe lines. Jordache will produce a Steve Madden jeans line to debut next fall, retailing at $35 to $45 through department and specialty stores; Madden will produce a line of Jordache women's footwear to be distributed through Wal-Mart Stores.

Copyright December 1998, Crain Communications Inc.

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