Internet Profiles Corp. launched with a desire to be the Nielsen of the Net-the key source of comparative information on Web sites. But it's had serious difficulties reaching that goal. While I/Pro's competitors (folks like NetCount, Accrue Software and Interse Corp.) covet some of its prestigious accounts, they remain more focused on measuring activity within a site, not comparing sites.
In the coming year, there's a big need just waiting to be filled. Arbitron, are you listening?