MADE IN THE SHADES

Published on .

The man wearing the dress and wig really is Glen Schorr, account supervisor for Eisner & Associates, Baltimore, which created this launch campaign for Polaroid Corp.'s [X]OOR sunglasses. The ad demonstrates how the glasses help avoid glare, and perhaps, a case of mistaken identity. This outdoor effort will be test-marketed in Baltimore, Miami and San Diego.
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