Madison + Vine launch set

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[new york]-Advertising Age will launch a series of initiatives under the Madison + Vine brand to cover the intersection of the entertainment and advertising industries, and has hired Hank Kim as senior editor on the project.

Plans include the rollout next month of a subscription-based Madison + Vine e-mail newsletter that Mr. Kim will oversee. In February 2003, Ad Age will also introduce an annual conference in Beverly Hills on content-commerce convergence and an annual Special Report in print and on the Web.

"New technologies are putting the consumer in control, and the advertising and entertainment industries must confront serious questions about the viability of their business models," said Scott Donaton, editor of Ad Age. "One of the emerging solutions is alliances between content producers and advertisers, a trend that affects every marketer and cuts across film, TV, music and virtually every media segment.

"We have taken the leadership position in coverage of this area and in defining and serving this community."

The Madison + Vine e-mail newsletter will provide in-depth coverage of the trend, including exclusive news, data and personality profiles.

It makes its debut Nov. 6 as an every-other-weekly and will increase frequency to weekly in February, when it will also begin to charge for subscriptions. Those interested in subscribing can sign up immediately at the MadisonandVine.com Web site.

Mr. Kim, 38, joins Ad Age from Advertising Age Global, where he had been features editor.

"This is a great opportunity for Advertising Age to take editorial ownership of an emerging arena," Mr. Kim said.

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