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MAGAZINE AD PAGE LEADERS (CHART) PUBLISHERS INFORMATION BUREAU FIGURES FOR JANUARY THROUGH APRIL 1994.

Published on .

Rank MagazinePages % chg Dollars % chg

1 Bride's & Your New Home1,192.09 -5.1 27,155,735 10.6

2 TV Guide1,096.17 10.3 135,441,184 16.8

3 Modern Bride1,055.72 -1.8 21,563,309 4.3

4 Forbes1,029.74 -1.0 48,537,896 0.9

5 Business Week1,017.70 11.4 65,277,983 16.3

6 The Economist976.33 13.1 12,826,622 23.8

7 People880.46 5.1 113,686,258 16.5

8 Vogue758.73 -8.9 34,193,375 -6.6

9 Fortune753.62 9.4 40,537,298 8.8

10 Golf World732.90 9.2 7,629,579 11.9

11 Sports Illustrated706.54 21.3 110,101,695 25.1

12 New York Magazine664.78 -4.7 12,176,945 -7.9

13 American Way659.84 28.0 9,054,296 23.0

14 Time654.89 15.8 108,636,184 13.9

15 Entrepreneur650.49 -8.5 9,939,599 1.5

16 U.S. News & World Report628.65 5.7 60,020,200 11.8

17 Bridal Guide626.55 -2.9 6,904,538 4.0

18 Yachting588.11 10.6 4,074,915 15.6

19 Newsweek579.62 -10.3 77,481,201 -0.1

20 The New Yorker570.31 -7.5 20,528,733 10.4

21 Cosmopolitan566.14 7.3 45,274,529 12.9

22 Woman's Day553.82 7.7 53,811,291 18.1

23 Family Circle536.35 0.1 59,244,045 7.1

24 Muscle & Fitness527.36 7.2 11,753,439 12.2

25 Harper's Bazaar491.95 -1.5 18,410,668 1.7

26 Southern Living487.17 -0.9 30,997,917 5.6

27 Skin Diver482.41 15.0 4,606,436 -3.6

28 Glamour476.35 -6.6 29,655,864 -4.2

29 Golf Magazine464.08 2.7 18,768,021 3.4

30 Better Homes & Gardens463.43 -1.9 66,413,569 7.6

31 Ladies' Home Journal460.23 1.0 41,138,740 5.7

32 Golf Digest458.68 -6.0 29,228,339 -2.2

33 Good Housekeeping456.49 -7.4 63,190,151 1.8

34 Cruising World446.51 15.6 3,475,405 20.5

35 Elle440.79 17.9 17,395,448 18.5

36 Popular Photography438.16 -4.7 10,797,005 -0.8

37 GQ420.73 -7.2 14,255,931 -3.0

38 Rolling Stone419.37 -6.2 17,556,500 -8.0

39 Money415.43 9.3 31,655,160 12.5

40 Autoweek403.78 17.9 5,310,401 35.5

41 Car & Driver401.57 20.8 23,086,233 32.5

42 Financial World391.44 8.1 11,053,752 13.0

43 Redbook389.88 8.4 30,143,401 18.6

44 McCall's383.32 1.3 36,558,603 7.4

45 Parents379.34 -2.3 20,245,430 5.2

46 Texas Monthly369.32 -15.4 5,077,234 -14.4

47 W Magazine366.76 2.7 10,291,991 4.7

48 Compute365.38 4.1 3,447,872 7.2

49 Hemispheres361.32 43.8 9,341,362 46.5

50 Road & Track361.21 12.9 14,080,160 14.3

51 Travel & Leisure351.66 -6.4 15,518,192 -13.0

52 Self345.70 9.4 14,811,777 8.5

53 Architectural Digest341.11 -5.9 11,449,476 4.7

54 Salt Water Sportsman337.18 0.9 2,682,387 -4.1

55 Northwest Air World Traveler335.02 17.3 6,664,938 14.1

56 Country Living332.69 -14.5 19,640,745 -2.2

57 Allure330.19 19.1 8,836,559 50.6

58 Entertainment Weekly329.42 13.7 16,047,621 30.5

59 Sunset327.43 -21.9 14,935,771 -15.7

60 Ebony326.59 2.9 13,353,277 1.5

61 Inc.326.34 4.9 15,943,253 8.2

62 Kiplinger's Personal Finance324.86 21.9 10,945,621 28.0

63 Seventeen322.95 0.6 13,212,051 8.8

64 Gourmet320.61 -11.1 11,580,129 0.5

65 Conde Nast Traveler315.49 1.0 12,054,285 5.4

66 Income Opportunities313.32 16.0 1,999,173 21.2

67 Delta Sky312.27 -3.2 10,189,703 -3.0

68 House Beautiful310.82 15.3 16,394,865 26.1

69 Four Wheeler304.53 17.6 2,541,917 13.1

70 SmartMoney295.30 137.8 5,971,915 327.7

71 Essence293.82 -0.6 10,508,288 2.3

72 Bassmaster289.77 -3.7 7,049,976 0.1

73 Mademoiselle289.74 -18.3 10,618,130 -24.6

74 New Woman286.78 13.3 8,702,480 18.7

75 Automobile Magazine285.59 8.8 9,350,267 24.3

76 Reader's Digest281.48 -22.0 39,475,768 -17.6

77 Southwest Airlines Spirit281.05 30.0 2,720,516 31.7

78 Outside Magazine280.45 -12.1 8,727,656 1.6

79 USAir Magazine277.68 9.8 6,425,775 26.1

80 Shape277.44 -5.5 6,685,687 16.4

81 Parenting276.75 8.0 10,770,120 26.6

82 Jet273.00 -13.1 5,292,146 -15.3

83 Home269.87 24.3 10,055,192 28.9

84 Home Office Computing269.39 2.6 4,600,630 0.6

85 Vanity Fair263.49 -28.4 13,680,839 -21.9

86 Black Enterprise263.12 -11.2 4,472,143 -9.8

87 Motor Trend262.98 14.1 10,965,634 6.8

88 The Atlantic Monthly260.44 10.3 5,587,119 11.5

89 Tennis258.26 -1.0 9,020,900 -6.8

90 Parade*253.87 -5.5 155,087,984 2.8

91 Country America252.22 4.0 8,477,979 18.3

92 Details250.82 6.0 5,845,262 73.5

93 Bicycling248.31 -11.2 4,612,001 -11.4

94 USA Weekend*237.79 -10.0 70,429,169 7.3

95 Mirabella236.11 -12.0 7,441,092 -11.2

96 Premiere234.76 18.2 7,439,400 42.8

97 Omni231.60 45.4 5,789,675 43.0

98 Popular Mechanics229.24 2.8 11,206,973 23.4

99 Travel Holiday227.07 4.0 5,529,441 28.8

100 Longevity224.19 0.7 2,115,587 12.0

Percent change compares January-April 1994 with 1993. *National Sunday magazine, tracked separately by PIB. Source: Publishers Information Bureau

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