MAGAZINE AD PAGE LEADERS (CHART)

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Publishers Information Bureau figures for January through May 1994.

Rank MagazinePages % chg Dollars % chg

1 Business Week 1,454.37 +15.4 92,730,013 +20.1

2 Forbes 1,374.21 +1.1 63,702,688 +2.9

3 TV Guide 1,337.81 +9.3 164,777,169 +15.5

4 People 1,225.89 +5.6 157,679,274 +14.8

5 The Economist 1,210.54 +11.5 15,874,827 +20.3

6 Bride's & Your New Home 1,192.09 -5.1 27,155,735 +10.6

7 Fortune 1,103.93 +9.7 59,170,738 +10.7

8 Modern Bride 1,055.72 -1.8 21,563,309 +4.3

9 Vogue 949.80 -7.9 42,883,731 -6.0

10 Golf World 921.41 +13.2 9,599,676 +15.7

11 Sports Illustrated 921.21 +14.1 142,489,531 +18.1

12 Bridal Guide 897.63 -4.1 9,917,462 +4.0

13 New York Magazine 867.69 -1.6 16,319,497 -2.4

14 Time 850.42 +12.9 142,599,686 +11.7

15 American Way 839.18 +27.0 11,537,887 +21.1

16 U.S. News & World Report 805.75 +0.7 77,307,548 +5.0

17 Entrepreneur 801.17 -6.5 12,370,680 +3.6

18 Newsweek 764.07 -10.0 101,685,416 -0.9

19 Cosmopolitan 761.00 +7.6 61,126,115 +12.7

20 The New Yorker 742.18 -12.1 27,531,446 +7.5

21 Yachting 706.42 +8.2 4,909,516 +12.6

22 Woman's Day 686.57 +11.2 66,429,225 +20.6

23 Glamour 650.92 -7.1 40,837,040 -3.5

24 Family Circle 641.78 +1.7 71,457,822 +9.7

25 Muscle & Fitness 633.86 +2.6 14,142,763 +7.3

26 Southern Living 633.13 +2.0 40,616,117 +9.6

27 Golf Digest 609.73 -3.7 38,209,345 -2.2

28 Better Homes & Gardens 609.46 +2.5 87,697,083 +12.6

28 Good Housekeeping 609.46 -3.4 84,531,623 +5.3

30 Ladies' Home Journal 599.95 +0.7 54,428,958 +5.7

31 Harper's Bazaar 593.37 -2.3 22,473,676 +1.4

32 Skin Diver 577.74 +6.5 5,704,929 -4.4

33 Golf 576.87 +2.6 24,508,627 +5.8

34 Elle 574.97 +15.5 22,638,415 +14.7

35 Autoweek 571.48 +26.2 7,256,456 +37.2

36 Cruising World 549.34 +16.2 4,314,323 +20.7

37 Popular Photography 545.01 -4.1 13,558,557 +0.4

38 Car & Driver 525.19 +21.7 30,633,403 +33.9

39 Rolling Stone 524.96 -8.8 22,977,445 -5.8

40 Redbook 520.52 +2.2 40,166,878 +11.7

41 Money 519.21 +6.4 39,832,439 +8.7

42 GQ 510.93 -11.2 17,688,011 -3.7

43 Texas Monthly 501.82 -8.9 6,834,858 -8.1

44 Road & Track 479.10 +19.3 18,938,396 +20.7

45 Self 476.56 +16.0 20,787,325 +13.3

46 McCall's 476.38 +0.1 45,656,863 +6.7

47 Financial World 474.70 +10.0 13,424,598 +12.8

48 Parents 468.49 -6.4 25,304,483 +2.2

49 Travel & Leisure 467.59 -1.6 20,457,850 -9.4

50 Gourmet 461.82 +2.4 16,736,480 +13.6

51 Hemispheres 454.08 +42.4 11,803,691 +47.0

52 Country Living 451.23 -8.4 27,010,584 +3.5

53 W 447.70 +15.2 12,397,605 +14.8

54 Allure 442.22 +15.2 12,010,032 +46.8

55 Entertainment Weekly 438.06 +24.5 21,292,836 +42.1

56 Inc. 437.14 +1.6 21,549,063 +6.8

57 Conde Nast Traveler 431.89 +2.4 16,631,174 +7.2

58 Compute 431.51 +1.7 4,087,128 +4.0

59 Salt Water Sportsman 431.48 +5.4 3,511,466 +3.0

60 Sunset 430.60 -18.2 19,882,438 -11.3

61 Architectural Digest 423.64 -11.7 14,354,018 -0.2

62 Northwest Air World Traveler 422.88 +16.9 8,418,717 +13.6

63 Ebony 420.50 +7.2 17,461,958 +6.5

64 Seventeen 417.09 +0.6 16,987,525 +7.9

65 Delta Sky 411.61 +2.2 13,417,780 +2.3

66 Outside Magazine 406.76 -3.9 12,794,267 +11.6

67 House Beautiful 402.88 +19.9 21,561,377 +28.0

68 Four Wheeler 401.81 +18.6 3,409,078 +16.1

69 Kiplinger's Personal Finance 398.97 +21.4 13,436,045 +27.5

70 Automobile Magazine 397.28 +22.3 12,844,690 +34.2

71 Essence 392.72 +3.5 14,027,697 +5.8

72 Income Opportunities 387.94 +16.7 2,480,334 +21.6

73 Motor Trend 374.09 +28.6 15,081,785 +13.6

74 SmartMoney 373.19 +200.5 7,678,566 +449.9

75 Mademoiselle 367.97 -21.5 13,674,471 -27.5

76 Jet 367.50 -13.4 7,161,944 -15.2

77 Reader's Digest 365.14 -20.0 52,314,221 -14.7

78 Parenting 362.14 +3.2 14,109,874 +21.7

79 Home 360.04 +21.2 13,670,576 +26.1

80 New Woman 358.69 +7.5 11,029,454 +13.7

81 Southwest Airlines Spirit 358.47 +27.1 3,493,722 +31.3

82 Bassmaster 354.45 -4.4 8,590,442 -0.3

83 Shape Magazine 350.78 -7.5 8,541,389 +15.0

84 Vanity Fair 350.16 -23.2 18,062,919 -16.8

85 USAir Magazine 349.68 +8.9 8,118,751 +26.5

86 Home Office Computing 338.57 +7.0 5,806,127 +6.5

87 The Atlantic Monthly 335.16 +13.6 7,378,185 +16.8

88 Parade * 328.68 +0.2 202,266,612 +9.1

89 Tennis 328.46 -4.2 12,061,003 -9.3

90 Bicycling 326.43 -11.2 6,164,466 -10.1

91 Country America 323.43 +1.1 10,990,615 +17.4

92 Details 321.70 +5.2 7,573,300 +72.8

93 Southern Accents 317.66 +18.3 4,325,674 +19.5

94 USA Weekend * 317.30 -2.8 92,617,057 +14.7

95 Black Enterprise 314.03 -9.1 5,389,849 -6.7

96 Popular Science 305.65 +1.2 12,492,565 +5.1

97 Mirabella 301.80 -12.7 9,444,061 -10.9

98 Child 295.06 -4.6 9,200,024 +14.5

99 Islands 294.19 +15.9 3,200,554 +22.2

100 Premiere 292.09 +15.6 9,188,532 +37.5

Percent change compares January-May 1994 with 1993. *National Sunday magazine, tracked separately by PIB. Source: Publishers Information Bureau

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