MAGAZINE AD PAGE LEADERS (CHART)

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Publishers Information Bureau figures for January through November 1994.

Rank Magazine Pages % chg Dollars % chg

1 Forbes3,650.78 +4.5 167,995,142 +6.3

2 Business Week3,311.39 +5.5 212,852,624 +9.1

3 TV Guide2,934.03 +14.2 358,432,325 +19.6

4 People2,900.72 +3.9 366,509,022 +10.4

5 Fortune2,709.79 +5.6 146,290,708 +6.4

6 Bride's & Your New Home2,607.16 +1.9 60,072,462 +17.5

7 The Economist2,564.28 +1.4 33,969,110 +8.2

8 Modern Bride2,291.98 +0.3 46,322,578 +5.5

9 Vogue2,264.56 -4.4 102,064,134 -1.4

10 Sports Illustrated2,178.61 +17.8 346,098,024 +25.5

11 U.S. News & World Report2,024.72 +3.5 195,206,672 +7.5

12 New York Magazine1,979.46 -2.4 38,004,456 -0.1

13 Time1,940.75 +4.9 332,975,045 +6.3

14 American Way1,896.74 +21.0 26,321,770 +14.8

15 The New Yorker1,835.90 -5.1 67,514,671 +11.1

16 Newsweek1,835.24 -3.4 245,612,717 +4.3

17 Entrepreneur1,769.11 +1.0 27,639,751 +10.9

18 Bridal Guide1,730.20 +1.3 19,093,005 +10.7

19 Golf World1,704.50 +9.2 18,080,750 +12.0

20 Cosmopolitan1,659.90 -1.0 135,285,979 +4.5

21 Woman's Day1,573.15 +5.6 155,173,912 +14.6

22 Yachting1,499.17 +8.4 10,561,032 +10.8

23 Family Circle1,492.54 +3.2 166,765,260 +11.4

24 Rolling Stone1,470.16 +2.0 67,888,459 +7.9

25 Glamour1,445.61 -8.0 90,459,059 -3.8

26 Good Housekeeping1,406.11 -1.6 196,875,905 +5.8

27 Southern Living1,367.14 +1.6 89,492,797 +10.6

28 Better Homes & Gardens1,358.57 +6.5 198,836,975 +14.2

29 Elle1,355.13 +10.9 53,810,246 +10.5

30 Harper's Bazaar1,346.37 -7.6 51,052,587 -3.8

31 Car & Driver1,343.82 +29.2 74,940,265 +37.3

32 Ladies' Home Journal1,330.92 +4.6 126,764,802 +9.2

33 Muscle & Fitness1,315.36 -2.7 29,404,915 +1.9

34 Autoweek1,308.41 +26.2 16,084,998 +36.0

35 Popular Photography1,283.86 +3.2 32,493,232 +7.4

36 Road & Track1,258.15 +31.9 48,143,206 +31.7

37 GQ1,252.25 -7.9 43,820,990 +1.6

38 Entertainment Weekly1,226.18 +27.4 60,019,895 +42.5

39 Golf Digest1,225.09 -2.1 76,554,384 -2.2

40 Cruising World1,198.86 +10.8 9,433,910 +15.3

41 Skin Diver1,187.19 -1.3 12,632,602 -3.9

42 Texas Monthly1,182.62 -7.5 15,992,375 -7.0

43 Redbook1,164.09 -1.2 90,547,704 +6.5

44 Money1,132.69 +0.4 89,076,841 +3.1

45 Inc.1,127.34 +11.6 53,905,913 +10.4

46 McCall's1,102.34 +5.5 105,917,034 +12.6

47 Golf1,085.85 +7.0 51,317,719 +14.3

48 Seventeen1,065.29 +13.0 44,522,110 +18.9

49 Hemispheres1,060.57 +36.0 28,303,350 +43.5

50 Self1,058.28 +5.1 46,207,294 +10.3

51 Parents1,044.28 -16.7 56,099,938 -8.7

52 W1,043.18 +8.1 29,339,552 +14.0

53 Travel & Leisure1,041.47 -2.5 44,347,359 -6.3

54 Allure1,035.29 +10.9 29,795,048 +43.5

55 Country Living1,030.90 -5.1 61,554,681 +4.4

56 Gourmet1,007.87 +4.0 36,152,143 +13.0

57 Financial World1,002.85 +9.3 29,319,882 +17.7

58 Conde Nast Traveler997.63 +7.5 37,919,775 +11.2

59 Northwest Air World Traveler989.89 +16.7 19,998,657 +19.6

60 Architectural Digest984.58 -3.4 34,193,994 +4.6

61 Parenting964.87 +5.3 37,521,151 +23.5

62 Sunset963.86 -12.1 45,825,473 -4.0

63 Four Wheeler946.01 +17.8 8,144,495 +18.7

64 Delta Sky937.65 +4.5 30,361,548 +5.1

65 Vanity Fair937.32 -16.0 46,779,913 -9.9

66 Outside Magazine934.57 +2.6 29,500,970 +18.7

67 Automobile Magazine929.68 +29.4 30,027,716 +36.1

68 Motor Trend904.50 +25.6 36,969,475 +17.8

69 Ebony882.80 +2.9 37,352,952 +3.0

70 Black Enterprise877.26 +0.4 15,405,540 +6.2

71 Jet875.00 -7.9 16,981,915 -9.8

72 Mademoiselle873.85 -25.1 35,183,970 -21.7

73 Income Opportunities856.59 +31.2 5,624,985 +38.4

74 Essence855.45 +1.0 30,625,075 +6.8

75 Home844.62 +15.3 33,644,453 +24.7

76 Southwest Airlines Spirit840.37 +22.7 8,185,356 +27.4

77 SmartMoney827.29 +92.0 18,406,828 +209.5

78 Details823.38 +3.8 19,829,573 +51.1

79 House Beautiful822.07 +6.9 44,704,829 +12.9

80 Reader's Digest818.19 -7.9 122,608,939 +0.2

81 New Woman805.33 +3.6 25,068,144 +10.9

82 Home Office Computing796.09 +13.1 13,871,082 +15.3

83 Kiplinger's Personal Finance789.63 +11.6 26,846,299 +19.2

84 Tennis772.54 +2.3 31,071,590 +0.4

85 Ski760.25 +5.9 18,807,835 +12.6

86 USAir Magazine758.77 -2.1 17,497,000 +13.7

87 Salt Water Sportsman751.16 -3.6 6,176,713 +5.9

88 Shape Magazine743.85 +0.0 18,272,476 +17.5

89 Mirabella741.97 +2.6 21,987,212 +2.0

90 The Atlantic Monthly727.47 +4.2 15,963,889 +8.6

91 Child714.79 -8.0 22,587,858 +9.6

92 USA Weekend*683.59 +2.3 203,541,463 +19.3

93 Men's Journal678.51 +43.8 10,308,257 +96.9

94 Snow Country676.22 +19.2 15,472,725 +32.1

95 Southern Accents670.24 +15.0 9,097,703 +17.6

96 Parade*669.56 +0.1 417,291,947 +8.9

97 Prevention667.56 +6.5 30,493,776 +12.4

98 Family Fun666.26 +47.7 16,450,303 +139.0

99 Popular Science661.25 -4.9 26,955,433 -3.6

100 Yankee659.09 +3.9 9,908,959 +16.6

Percent change compares January-November 1994 with 1993. *National Sunday magazine, tracked separately by PIB. **New to PIB. Source: Publishers Information Bureau

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