MAGAZINE AD PAGE LEADERS (CHART)

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Most Popular
Publishers Information Bureau figures for January through October 1994.

Rank MagazinePages % chg Dollars % chg

1 Forbes 3,188.62 +3.6 147,682,616 +5.5

2 Business Week 2,843.53 +1.6 184,617,611 +6.4

3 Bride's & Your New Home 2,607.16 +1.9 60,072,462 +17.5

4 TV Guide 2,570.15 +13.2 317,122,679 +19.5

5 People 2,535.74 +3.4 322,285,588 +10.7

6 Fortune 2,377.65 +4.9 128,653,102 +6.0

7 The Economist 2,300.60 +2.7 30,398,661 +9.9

8 Modern Bride 2,291.98 +0.3 46,322,578 +5.5

9 Vogue 2,021.16 -4.6 90,996,926 -2.7

10 Sports Illustrated 1,876.67 +13.7 296,709,678 +20.2

11 New York Magazine 1,748.55 -4.9 33,563,395 -3.0

12 U.S. News & World Report 1,740.37 +0.3 167,190,959 +4.1

13 Time 1,694.28 +4.5 291,212,501 +5.8

14 American Way 1,674.84 +22.4 23,063,800 +15.9

15 Golf World 1,646.31 +11.4 17,407,424 +14.2

16 Entrepreneur 1,622.00 +1.8 25,128,655 +11.3

17 Newsweek 1,589.43 -1.6 213,522,068 +5.1

18 Cosmopolitan 1,491.71 +0.4 121,483,876 +6.1

19 Bridal Guide 1,487.60 -2.0 16,417,036 +7.0

20 The New Yorker 1,478.79 -11.1 54,690,720 +4.5

21 Yachting 1,345.75 +9.3 9,504,369 +13.0

22 Woman's Day 1,325.81 +6.2 129,607,602 +14.8

23 Glamour 1,319.89 -6.2 82,573,403 -2.1

24 Family Circle 1,290.14 +4.7 143,462,337 +12.4

25 Rolling Stone 1,287.02 -1.1 58,968,053 +4.3

26 Good Housekeeping 1,253.01 -1.2 175,145,587 +5.8

27 Harper's Bazaar 1,230.39 -6.4 46,598,824 -2.6

28 Elle 1,226.17 +12.7 48,511,598 +12.2

29 Southern Living 1,213.61 +3.1 79,128,901 +12.2

30 Muscle & Fitness 1,208.69 -1.5 27,038,565 +3.1

31 Better Homes & Gardens 1,192.01 +7.4 173,343,004 +14.7

32 Autoweek 1,185.88 +32.8 14,515,749 +43.9

33 Car & Driver 1,183.20 +28.2 66,337,187 +38.2

34 Ladies' Home Journal 1,151.13 +4.5 109,722,539 +9.2

35 Golf Digest 1,137.61 -3.4 70,828,821 -3.1

36 Popular Photography 1,134.98 +1.0 28,534,829 +5.9

37 Road & Track 1,119.66 +29.4 42,620,279 +30.2

38 GQ 1,117.70 -8.1 39,217,994 +1.9

39 Cruising World 1,110.93 +11.7 8,716,059 +15.8

40 Skin Diver 1,072.49 +0.2 11,397,082 -3.6

41 Texas Monthly 1,041.73 -7.6 14,085,545 -6.6

42 Redbook 1,040.47 0.0 80,829,284 +7.8

43 Entertainment Weekly 1,038.21 +24.5 50,825,248 +39.7

44 Money 988.95 0.0 77,520,114 +3.0

45 Golf Magazine 988.65 +6.4 46,206,191 +12.7

46 Seventeen 983.15 +12.8 41,445,272 +20.9

47 McCall's 961.86 +4.2 91,755,037 +10.1

48 Hemispheres 952.97 +40.8 25,281,145 +47.6

49 Self 951.44 +5.7 41,421,679 +10.0

50 W Magazine 936.72 +9.8 25,714,311 +11.0

51 Inc. 928.54 +12.2 45,253,532 +11.7

52 Allure 919.75 +12.6 26,421,719 +46.1

53 Travel & Leisure 912.84 -1.2 38,618,755 -6.5

54 Financial World 907.12 +10.6 26,268,303 +18.0

55 Parents 902.15 -16.0 48,660,535 -7.4

56 Country Living 901.66 -6.3 53,643,496 +3.2

57 Northwest Air World Traveler 882.98 +16.3 17,811,352 +18.5

58 Gourmet 864.64 +5.7 31,007,883 +14.5

59 Sunset 859.36 -12.6 41,145,611 -4.3

60 Four Wheeler 848.68 +18.8 7,262,354 +17.9

61 Architectural Digest 840.51 -5.4 29,047,039 +3.6

62 Delta Sky 831.06 +4.3 27,026,081 +4.7

63 Outside Magazine 826.85 +1.6 26,197,353 +18.1

64 Vanity Fair 819.45 -17.2 41,374,179 -11.7

65 Parenting 816.29 +2.9 31,860,003 +21.1

66 Conde Nast Traveler 813.77 -4.0 31,000,852 +0.6

67 Automobile Magazine 813.07 +23.9 26,341,249 +32.3

68 Mademoiselle 791.66 -25.6 31,835,124 -22.7

69 Motor Trend 791.55 +24.4 32,419,215 +16.0

70 Jet 790.50 -8.2 15,321,602 -10.2

71 Ebony 776.55 +2.9 32,778,781 +2.7

72 Income Opportunities 776.18 +31.7 5,062,715 +38.3

73 Essence 761.38 +2.4 27,171,225 +7.6

74 Black Enterprise 759.05 -3.7 13,229,307 +1.0

75 Southwest Airlines Spirit 755.28 +24.8 7,325,312 +28.7

76 Home 753.93 +15.3 29,787,619 +24.4

77 House Beautiful 742.53 +11.0 39,918,775 +16.5

78 New Woman 737.52 +5.7 23,066,771 +13.6

79 SmartMoney 731.76 +108.6 16,134,680 +244.5

80 Details 728.54 +1.5 17,585,674 +50.7

81 Reader's Digest 715.55 -11.0 106,316,261 -4.6

82 Home Office Computing 711.94 +18.5 12,379,002 +21.1

83 Tennis 711.62 +0.7 28,671,465 -1.0

84 Kiplinger's Personal Finance 710.17 +13.3 24,016,712 +20.5

85 Salt Water Sportsman 694.82 -4.6 5,715,077 +5.3

86 USAir Magazine 677.86 +0.3 15,803,872 +16.7

87 Shape 671.21 +0.2 16,490,044 +18.8

88 Mirabella 657.75 +3.3 19,576,252 +2.4

89 The Atlantic Monthly 641.04 +5.4 14,019,061 +9.7

90 USA Weekend *621.24 +2.9 184,630,694 +20.6

91 Parade *617.25 +1.2 383,710,156 +10.0

92 Child 614.58 -4.8 19,283,170 +13.2

93 Penthouse 602.80 +10.2 23,903,719 +6.3

94 Prevention 601.70 +5.5 27,443,738 +11.2

95 Popular Science 591.56 -3.4 23,961,579 -1.7

96 Country America 589.47 +9.1 21,015,866 +16.9

97 Spin 587.43 +11.0 10,530,577 +27.1

98 Hot Rod 586.49 +2.8 16,084,850 +1.9

99 Premiere 580.89 +2.3 18,031,024 +14.6

100 Esquire 579.29 -17.6 22,812,699 -13.0

Percent change compares January-October 1994 with 1993. *National Sunday magazine, tracked separately by PIB. Source: Publishers Information Bureau

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