MAGAZINE AD PAGE LEADERS (CHART)

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Publishers Information Bureau figures for January through September 1994.

Rank MagazinePages % chg Dollars % chg

1 Forbes 2,607.27 +2.7 120,682,516 +4.5

2 Business Week 2,374.57 +6.3 154,599,714 +10.5

3 Bride's & Your New Home 2,297.44 +2.5 53,056,908 +17.9

4 TV Guide 2,228.48 +14.2 275,126,093 +20.6

5 People 2,167.74 +4.9 276,371,235 +13.2

6 Modern Bride 1,951.75 -0.1 39,479,116 +5.4

7 Fortune 1,950.14 +7.1 104,769,392 +7.4

8 The Economist 1,935.38 +1.6 25,524,868 +8.7

9 Vogue 1,747.72 -3.0 79,124,459 -2.2

10 Sports Illustrated 1,620.85 +16.1 255,931,098 +21.4

11 Golf World 1,538.33 +10.0 16,242,364 +12.5

12 American Way 1,497.66 +25.9 20,578,162 +19.0

13 New York Magazine 1,492.23 -3.2 28,629,961 -2.3

14 Bridal Guide 1,487.60 -2.0 16,417,036 +7.0

15 U.S. News & World Report 1,443.55 +2.4 138,501,507 +5.8

16 Time 1,432.86 +8.1 243,811,932 +8.2

17 Entrepreneur 1,427.30 -1.2 22,154,542 +8.7

18 Cosmopolitan 1,329.28 +1.5 108,116,104 +6.9

19 Newsweek 1,314.83 -1.9 176,211,127 +4.7

20 The New Yorker 1,240.72 -7.1 45,932,641 +8.9

21 Yachting 1,212.16 +9.2 8,553,476 +12.2

22 Woman's Day 1,197.91 +8.3 116,902,960 +17.0

23 Family Circle 1,174.98 +7.0 130,589,020 +15.2

24 Glamour 1,165.42 -6.4 73,037,701 -3.8

25 Rolling Stone 1,106.38 -3.6 50,420,567 +1.2

26 Good Housekeeping 1,095.42 -1.6 152,684,003 +5.3

27 Elle 1,089.35 +13.3 43,091,519 +13.2

28 Muscle & Fitness 1,088.51 -1.4 24,368,654 +3.3

29 Southern Living 1,084.94 +5.7 70,954,546 +14.5

30 Harper's Bazaar 1,081.95 -4.2 40,824,234 -0.7

31 Car & Driver 1,062.11 +29.1 58,509,194 +36.9

32 Better Homes & Gardens 1,048.09 +4.4 152,740,100 +11.8

33 Autoweek 1,043.50 +28.5 12,971,951 +40.7

34 Golf Digest 1,041.96 -3.8 64,700,299 -4.5

35 Ladies' Home Journal 1,014.65 +2.7 95,866,582 +6.9

36 Popular Photography 1,009.18 -0.4 25,267,853 +4.1

37 Road & Track 1,006.93 +31.2 37,706,619 +29.5

38 Skin Diver 987.02 +2.2 10,387,867 -2.3

39 GQ 949.49 -9.5 33,149,961 -0.6

40 Cruising World 942.00 +13.3 7,504,173 +17.2

41 Golf 923.00 +8.8 42,274,876 +12.7

42 Redbook 917.61 +1.3 71,270,463 +9.2

43 Entertainment Weekly 890.86 +22.5 43,939,875 +38.5

44 Texas Monthly 869.36 -11.6 11,917,755 -9.8

45 Money 860.01 +1.8 66,998,680 +4.5

46 Self 850.88 +8.3 37,270,930 +12.5

47 Hemispheres 847.21 +43.4 22,182,509 +47.9

48 McCall's 842.28 +2.3 79,905,571 +7.7

49 Seventeen 832.63 +5.7 35,021,045 +13.5

50 Allure 808.20 +15.1 23,060,966 +49.8

51 Parents 806.24 -12.2 43,565,461 -4.1

52 Financial World 804.87 +12.2 23,219,823 +17.3

53 Travel & Leisure 803.69 +4.5 34,319,362 -3.3

54 W 786.13 +10.7 21,650,300 +10.9

55 Country Living 782.88 -3.5 46,789,186 +7.5

56 Northwest Air World Traveler 778.10 +16.7 15,677,281 +18.0

57 Sunset 766.82 -11.9 36,435,605 -4.0

58 Four Wheeler 757.96 +21.3 6,471,821 +19.4

59 Inc. 753.16 +5.3 36,557,188 +4.9

60 Delta Sky 746.40 +4.4 24,294,284 +5.0

61 Automobile Magazine 734.24 +30.5 23,754,225 +36.8

62 Gourmet 733.29 +2.5 26,629,508 +11.9

63 Conde Nast Traveler 726.25 +6.6 27,749,911 +12.2

64 Outside Magazine 725.73 +0.8 22,933,311 +16.8

65 Compute 725.56 +7.2 6,685,535 +4.7

66 Mademoiselle 705.14 -24.3 28,070,003 -23.0

67 Architectural Digest 702.12 -9.4 24,122,227 -0.1

68 Motor Trend 702.05 +30.7 28,531,981 +16.5

69 Ebony 699.29 +3.6 29,451,004 +3.2

70 Income Opportunities 691.36 +32.4 4,468,414 +38.6

71 Jet 684.50 -9.6 13,309,297 -11.5

72 Parenting 681.33 -0.8 26,852,619 +17.5

73 Southwest Airlines Spirit 677.32 +27.7 6,582,066 +31.7

74 Essence 671.27 +1.6 24,080,064 +7.3

75 Tennis 668.32 +1.7 26,872,003 -0.5

76 Black Enterprise 665.48 -6.3 11,588,518 -2.1

77 New Woman 651.65 +4.9 20,311,779 +13.1

78 SmartMoney 649.58 +142.2 14,143,095 +322.0

79 Vanity Fair 645.34 -18.9 33,156,890 -14.6

80 House Beautiful 644.95 +12.7 34,524,023 +18.0

81 Kiplinger's Personal Finance 642.14 +14.3 21,659,690 +21.0

82 Salt Water Sportsman 641.58 -4.1 5,297,019 +6.3

83 Home Office Computing 631.98 +21.4 10,864,577 +23.1

84 Details 624.76 +0.9 14,860,402 +50.9

85 Reader's Digest 619.50 -14.1 92,417,597 -7.2

86 Home 615.95 +13.7 24,322,553 +22.0

87 USAir Magazine 606.56 +4.1 14,127,700 +20.8

88 Shape 603.41 -0.1 14,872,449 +20.2

89 Mirabella 560.15 +1.5 16,825,080 +1.1

90 The Atlantic Monthly 558.89 +5.8 12,289,260 +11.1

91 Penthouse 553.55 +11.6 21,764,393 +7.2

92 USA Weekend * 538.87 +1.5 158,966,594 +18.3

93 Prevention 534.74 +4.4 24,835,826 +11.4

94 Parade * 533.22 -0.8 332,481,143 +8.8

95 Southern Accents 531.49 +16.2 7,205,404 +17.9

96 Hot Rod 526.49 +3.1 14,417,554 +0.9

97 Popular Science 523.64 -2.3 21,451,421 +0.3

98 Country America 522.67 +10.4 18,040,150 +18.1

99 Child 516.57 -6.8 16,161,794 +11.5

100 Longevity 513.55 +3.8 4,732,212 +10.3

Percent change compares January-September 1994 with 1993. *National Sunday magazine, tracked separately by PIB. Source: Publishers Information Bureau

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