MAGAZINE AD PAGE LEADERS (CHART)

Published on .

Publishers Information Bureau figures for January through August 1994.

Rank MagazinePages % chg Dollars % chg

1 Bride's & Your New Home 2,297.44 +2.5 53,056,908 +17.9

2 Forbes 2,243.21 +7.6 104,296,437 +7.7

3 Business Week 2,111.17 +7.1 136,795,540 +11.7

4 Modern Bride 1,951.75 -0.1 39,479,116 +5.4

5 People 1,874.86 +2.0 238,654,422 +9.8

6 TV Guide 1,870.64 +13.8 231,859,616 +20.1

7 Fortune 1,713.64 +12.3 91,839,158 +12.8

8 The Economist 1,711.51 +4.3 22,590,533 +12.8

9 Golf World 1,437.12 +13.9 15,145,397 +16.2

10 Sports Illustrated 1,420.25 +16.8 222,678,772 +21.0

11 Vogue 1,313.96 -5.4 61,107,009 -3.2

12 American Way 1,308.37 +27.1 17,904,844 +19.9

13 U.S. News & World Report 1,284.30 +0.1 123,140,451 +3.5

14 New York Magazine 1,283.56 -6.6 24,376,268 -6.0

15 Entrepreneur 1,255.59 -3.0 19,466,296 +7.2

16 Time 1,245.61 +9.2 212,601,946 +9.4

17 Newsweek 1,162.01 -2.3 154,004,152 +4.0

18 Cosmopolitan 1,147.82 +1.4 93,326,645 +6.6

19 Bridal Guide 1,118.74 -5.3 12,224,406 +1.4

20 Yachting 1,061.60 +9.4 7,571,546 +14.7

21 The New Yorker 1,051.95 -9.5 39,212,827 +7.7

22 Woman's Day 1,026.62 +9.5 99,910,292 +18.7

23 Family Circle 997.49 +7.3 110,586,729 +14.7

24 Muscle & Fitness 978.49 -0.7 21,903,808 +4.0

25 Southern Living 974.59 +5.6 63,637,009 +14.7

26 Glamour 970.15 -7.5 61,186,303 -5.2

27 Golf Digest 956.41 -3.1 59,899,583 -3.4

28 Good Housekeeping 948.74 -2.2 132,210,790 +5.1

29 Autoweek 943.80 +27.7 11,765,626 +38.8

30 Car & Driver 942.96 +29.0 52,090,397 +35.9

31 Rolling Stone 933.79 +2.0 42,578,733 +7.1

32 Better Homes & Gardens 913.25 +2.0 132,698,037 +9.7

33 Skin Diver 898.31 +1.4 9,376,536 -3.6

34 Road & Track 891.36 +30.5 33,369,909 +29.1

35 Popular Photography 886.19 -1.6 22,179,704 +2.7

36 Ladies' Home Journal 869.56 -1.4 81,933,946 +3.1

37 Golf Magazine 862.68 +9.6 38,997,420 +12.2

38 Elle 845.85 +15.3 33,858,648 +15.7

39 Cruising World 838.67 +16.4 6,620,540 +22.1

40 Redbook 787.52 -2.8 61,007,579 +5.1

41 Money 769.86 +3.0 59,641,639 +5.1

42 Harper's Bazaar 767.88 -7.1 29,164,744 -4.2

43 Texas Monthly 763.20 -9.3 10,365,534 -7.7

44 Hemispheres 743.27 +45.5 19,293,792 +49.6

45 McCall's 739.22 +2.4 69,896,289 +7.4

46 GQ 730.54 -11.9 25,754,449 -2.6

47 Entertainment Weekly 729.01 +21.4 35,757,263 +36.7

48 Parents 725.89 -10.7 38,907,527 -3.2

49 Financial World 712.39 +9.7 20,469,153 +14.0

50 Self 706.38 +10.8 31,517,117 +13.0

51 Northwest Air World Traveler 690.35 +18.8 13,590,830 +16.0

52 Sunset 690.32 -11.6 32,824,766 -3.3

53 Country Living 688.74 -5.6 41,196,770 +5.3

54 Seventeen 676.81 +3.3 28,769,245 +10.8

55 Travel & Leisure 671.47 +2.1 29,104,209 -6.2

56 Allure 662.49 +14.7 18,806,266 +48.7

57 Four Wheeler 660.77 +19.4 5,600,567 +15.3

58 Inc. 654.07 +4.3 32,076,051 +4.9

59 Delta Sky 648.42 +2.4 21,222,179 +3.4

60 Automobile Magazine 645.61 +28.8 20,863,421 +35.6

61 Outside Magazine 641.17 -0.1 20,213,845 +15.5

62 Conde Nast Traveler 634.41 +5.1 24,417,523 +11.5

63 Gourmet 632.82 +3.5 23,072,358 +13.7

64 Compute 632.61 +3.2 6,063,046 +4.9

65 Architectural Digest 628.79 -10.2 21,698,985 +1.5

66 Ebony 616.08 +2.4 25,919,879 +1.8

67 W Magazine 609.48 +8.7 17,077,325 +7.7

68 Income Opportunities 608.49 +34.4 3,892,676 +40.1

69 Motor Trend 608.48 +26.5 24,816,173 +13.0

70 Jet 595.50 -11.1 11,608,685 -12.8

71 Essence 588.73 +0.6 21,041,301 +5.2

72 Salt Water Sportsman 588.08 -1.3 4,874,965 +8.4

73 Black Enterprise 585.69 -10.9 10,136,163 -7.6

74 SmartMoney 581.79 +116.9 12,508,800 +273.3

75 Southwest Airlines Spirit 579.84 +26.6 5,688,405 +31.5

76 Mademoiselle 577.10 -24.2 22,817,751 -24.6

77 House Beautiful 573.91 +15.7 30,452,413 +20.1

78 Parenting 571.04 -0.9 22,666,287 +17.8

79 Kiplinger's Personal Finance 570.61 +18.5 19,233,277 +25.0

80 New Woman 561.37 +4.5 17,414,550 +11.1

81 Home Office Computing 559.97 +20.7 9,682,717 +22.5

82 Reader's Digest 554.67 -16.0 81,225,901 -10.8

83 Tennis 547.98 +1.7 21,604,055 -0.2

84 USAir Magazine 538.18 +5.7 12,519,853 +23.4

85 Shape Magazine 536.91 +0.1 13,201,259 +21.8

86 Home 527.86 +17.1 20,655,673 +24.9

87 Vanity Fair 522.92 -20.0 27,356,332 -13.7

88 Bicycling 510.94 -10.9 9,823,230 -8.5

89 The Atlantic Monthly 503.19 +7.3 11,112,894 +11.6

90 Details 485.15 -0.2 11,634,014 +55.5

91 Parade * 472.73 -0.3 296,116,026 +8.9

92 Prevention 469.51 +3.1 21,633,701 +9.0

93 USA Weekend * 468.91 -1.3 138,721,782 +15.8

94 Popular Science 467.28 -1.0 19,109,808 +2.2

95 Hot Rod 461.94 +0.3 12,631,101 -2.3

96 Longevity 460.21 +4.8 4,235,728 +12.4

97 Country America 458.97 +9.7 15,687,451 +19.7

98 Premiere 452.56 +9.2 14,131,029 +25.9

99 Mirabella 449.64 -3.3 14,059,834 +0.2

100 Popular Mechanics 443.75 +4.4 22,161,675 +17.5

Percent change compares January-August 1994 with 1993. *National Sunday magazine, tracked separately by PIB. Source: Publishers Information Bureau

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