MAGAZINE AD PAGE LEADERS (CHART)

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Publishers Information Bureau figures for January through June 1994.

Rank MagazinePages % chg Dollars % chg

1 Business Week1,723.35 +11.5 110,066,155 +15.4

2 Forbes1,661.10 +1.8 77,225,644 +3.2

3 Bride's & Your New Home1,601.78 -2.7 36,934,600 +12.3

4 TV Guide1,513.85 +10.0 186,916,332 +16.1

5 People1,477.70 +4.9 188,615,129 +13.3

6 Modern Bride1,426.26 +1.0 28,869,917 +6.0

7 The Economist1,411.95 +7.2 18,471,413 +14.4

8 Fortune1,273.31 +8.7 68,516,029 +9.6

9 Golf World1,129.21 +13.3 11,866,211 +15.9

10 Sports Illustrated1,113.42 +17.6 173,825,533 +22.1

11 Vogue1,065.07 -6.5 48,767,138 -3.9

12 New York Magazine1,056.11 -5.3 19,970,310 -4.6

13 American Way1,016.04 +29.2 13,998,556 +23.1

14 Time997.98 +11.3 168,956,475 +10.7

15 U.S. News & World Report982.87 +1.6 94,200,190 +5.1

16 Entrepreneur961.96 -4.1 14,812,906 +5.1

17 Cosmopolitan913.28 +6.5 73,841,137 +12.2

18 Newsweek911.80 -7.0 120,933,192 +0.7

19 The New Yorker900.09 -7.0 33,501,707 +12.3

20 Bridal Guide897.63 -4.1 9,917,462 +4.0

21 Yachting857.47 +10.2 6,117,234 +16.1

22 Woman's Day846.62 +11.5 81,920,091 +20.1

23 Family Circle827.97 +7.6 91,749,229 +15.3

24 Golf Digest782.48 -4.2 49,052,512 -3.5

25 Glamour774.53 -4.6 48,873,237 -0.7

26 Southern Living764.83 +4.9 49,346,242 +12.6

27 Muscle & Fitness745.69 +0.6 16,658,087 +5.2

28 Better Homes & Gardens732.46 +3.9 106,382,218 +13.3

29 Rolling Stone731.71 +0.8 32,613,456 +5.9

30 Good Housekeeping728.94 -3.3 101,549,563 +4.7

31 Autoweek710.83 +28.0 8,992,489 +39.1

32 Golf700.62 +5.8 31,181,973 +9.1

33 Ladies' Home Journal697.17 -1.6 64,022,876 +2.7

34 Skin Diver695.23 +5.4 7,082,238 -3.6

35 Car & Driver668.04 +21.2 39,049,027 +35.4

36 Elle664.72 +15.9 26,570,869 +17.9

37 Cruising World660.53 +18.2 5,255,549 +24.0

38 Popular Photography656.22 -4.0 16,401,337 +0.3

39 Harper's Bazaar651.09 -5.8 24,773,202 -2.6

40 Money621.35 +6.7 48,048,013 +8.9

41 Redbook617.52 -2.2 47,803,350 +6.5

42 GQ613.99 -10.1 21,442,993 -1.5

43 Road & Track612.88 +23.0 24,248,048 +24.5

44 Texas Monthly602.28 -11.6 8,290,250 -7.9

45 Hemispheres584.86 +49.7 14,895,362 +53.8

46 Self584.35 +17.7 25,751,203 +17.5

47 Parents566.86 -7.2 30,779,048 +1.5

48 McCall's564.80 -0.3 54,669,728 +7.2

49 Travel & Leisure556.20 +0.7 24,417,418 -7.1

50 Financial World555.70 +6.8 15,862,889 +10.8

51 Sunset544.06 -15.1 25,764,158 -7.6

52 Entertainment Weekly543.17 +24.7 26,473,739 +41.4

53 Allure542.90 +16.1 14,890,159 +49.4

54 Architectural Digest538.76 -6.4 18,446,234 +6.9

55 Gourmet538.53 +1.2 19,633,522 +12.5

56 Country Living536.97 -5.8 32,246,965 +5.4

57 Inc.524.11 +1.1 25,554,690 +4.6

58 Northwest Air World Traveler518.02 +18.4 10,196,865 +13.4

59 Conde Nast Traveler512.12 +0.7 19,591,539 +7.8

60 Outside Magazine510.56 +2.2 16,031,461 +18.0

61 Compute502.98 +1.9 4,793,683 +4.1

62 Delta Sky502.85 +2.4 16,420,403 +3.3

63 Parenting502.16 -1.6 19,967,239 +16.9

64 Four Wheeler497.09 +21.7 4,187,510 +17.8

65 Salt Water Sportsman488.27 +2.4 3,967,332 +4.1

66 Ebony487.90 +3.8 20,378,993 +4.2

67 W484.78 +16.5 13,502,106 +16.2

68 Seventeen484.29 +2.8 20,229,231 +10.6

69 Automobile Magazine483.05 +24.3 15,570,068 +34.1

70 Black Enterprise475.31 -13.7 8,162,675 -11.3

71 Kiplinger's Personal Finance470.81 +23.5 15,991,257 +30.3

72 House Beautiful469.44 +21.0 25,215,911 +27.4

73 Income Opportunities466.56 +20.0 2,987,116 +25.0

74 Essence460.79 -0.7 16,507,470 +4.9

75 Motor Trend459.09 +29.4 18,860,949 +14.3

76 Home450.01 +21.3 17,173,539 +28.1

77 SmartMoney445.75 +120.5 9,267,526 +300.5

78 Jet439.00 -12.4 8,555,263 -14.4

79 Mademoiselle437.64 -22.7 16,448,426 -27.1

80 Southwest Airlines Spirit435.96 +29.8 4,277,709 +35.4

81 New Woman432.26 +8.1 13,265,307 +13.0

82 Reader's Digest431.82 -21.6 62,145,891 -17.1

83 Home Office Computing430.90 +18.0 7,514,262 +19.8

84 Shape Magazine429.22 +0.4 10,517,012 +25.4

85 Vanity Fair426.45 -20.8 21,881,284 -14.0

86 USAir Magazine423.02 +10.3 9,789,588 +28.4

87 Tennis412.21 -0.7 15,804,884 -3.2

88 The Atlantic Monthly406.74 +9.7 9,017,478 +17.0

89 Bicycling406.61 -11.1 7,773,837 -9.3

90 Bassmaster404.15 -1.6 9,714,020 +0.8

91 Country America384.62 +7.3 13,011,177 +20.0

92 Details382.55 +2.7 9,053,221 +70.5

93 Popular Science376.62 -1.3 15,463,501 +4.0

94 Mirabella369.44 -10.0 11,632,735 -6.3

95 Parade *368.63 -2.8 229,532,249 +6.2

96 USA Weekend *368.06 -3.6 107,900,305 +13.6

97 Child366.20 -6.0 11,566,828 +13.6

98 Longevity360.71 +5.7 3,335,991 +16.6

99 Family Fun360.08 +61.4 8,629,098 +165.4

100 Premiere357.58 +13.3 11,250,916 +35.1

Percent change compares January-June 1994 with 1993. *National Sunday magazine, tracked separately by PIB. Source: Publishers Information Bureau

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