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MAGAZINE AD PAGE LEADERS PUBLISHERS INFORMATION BUREAU FIGURES FOR JANUARY 1994.

Published on .

Rank MagazinePages % chg Dollars % chg

1 TV Guide306.86 9.8 38,323,515 16.6

2 Forbes252.69 -6.0 12,392,799 -5.4

3 Economist209.16 30.3 2,718,056 48.0

4 Business Week204.20 18.7 13,834,070 24.6

5 Entrepreneur196.53 -17.9 2,916,017 3.1

6 Bridal Guide185.52 -8.2 2,136,006 -1.7

7 Time172.40 9.7 25,536,228 -4.4

8 People162.51 -11.4 19,673,441 -6.6

9 Yachting157.68 1.4 964,867 7.2

10 American Way152.30 21.9 2,090,990 20.5

11 Golf World133.42 -7.7 1,301,567 -4.7

12 Muscle & Fitness130.00 8.8 2,923,824 14.5

13 New York Magazine125.81 -0.6 2,139,009 -5.9

14 Sports Illustrated115.66 -3.1 16,631,191 -9.3

15 Newsweek114.69 -36.5 15,860,547 -22.0

16 Compute112.52 21.1 1,052,376 16.8

17 Popular Photography110.62 -11.4 2,527,615 -17.0

18 Golf110.09 -28.7 5,125,114 -6.9

19 Salt Water Sportsman108.42 -2.7 765,781 -23.0

20 U.S. News & World Report107.95 -17.7 10,496,015 -7.9

21 Car & Driver104.66 14.2 6,236,826 43.3

22 Golf Digest104.25 2.3 6,517,017 8.6

23 Cosmopolitan101.37 -8.9 7,956,655 -4.8

24 Fortune99.32 0.1 5,412,244 -3.7

25 Cruising World96.41 10.9 758,591 8.4

26 Ski94.71 -16.5 2,118,902 -12.6

27 Skiing94.01 -0.4 2,162,389 6.8

28 Money93.10 20.9 7,146,350 32.7

29 Hemispheres89.84 59.9 2,276,354 69.9

30 Skin Diver89.65 -12.1 1,096,940 -8.5

31 Snow Country88.54 37.6 1,868,394 47.2

32 Tennis88.35 32.2 2,292,134 39.5

33 Road & Track88.16 3.6 3,713,729 24.1

34 Good Housekeeping88.04 10.9 12,272,083 25.4

35 Ladies' Home Journal87.20 5.3 6,855,467 20.4

36 Scientific American86.33 5.9 1,615,088 -3.6

37 Financial World85.59 9.8 2,432,089 18.2

38 McCall's82.83 20.5 7,953,265 31.8

39 The New Yorker82.62 -30.2 3,200,646 -12.2

40 Northwest Air World Traveler81.89 6.8 1,601,387 1.8

41 Islands81.85 -0.7 922,175 9.7

42 Family Circle81.64 -1.4 7,997,235 -4.0

43 Texas Monthly80.65 1.2 917,160 -4.6

44 Playboy79.72 56.4 5,704,662 50.9

45 Parents76.63 17.2 3,732,404 19.4

46 Ebony76.53 16.6 3,034,185 6.1

47 Delta Sky76.34 -4.1 2,488,449 -1.4

48 Inc.75.30 2.3 3,365,869 7.6

49 Kiplinger's Personal Finance75.27 21.9 2,559,660 33.4

50 Parade *74.41 -7.5 44,225,553 -1.7

51 Better Homes & Gardens73.50 -6.3 9,743,467 0.1

52 Woman's Day72.72 2.5 6,456,229 3.6

53 Income Opportunities A.71.31 NA 453,373 NA

54 USA Weekend *70.46 -18.0 20,445,013 0.0

55 USAir Magazine69.34 18.8 1,566,020 36.2

56 Southwest Airlines Spirit66.44 22.7 639,592 26.9

57 Home Office Computing64.13 -10.5 1,110,015 -9.9

58 Southern Accents64.11 11.7 904,610 10.1

59 Southern Living63.61 -16.6 3,701,883 -17.8

60 Bassmaster62.32 1.7 1,547,548 5.6

61 Automobile Magazine61.13 -9.4 2,204,267 20.6

62 Elle61.03 34.0 2,612,085 39.4

63 Four Wheeler61.01 7.5 476,136 -2.0

64 SmartMoney A.60.62 NA 938,574 NA

65 Glamour60.51 -5.9 3,776,524 -4.3

66 Atlantic60.23 3.5 1,278,487 9.1

67 Redbook60.21 6.0 4,668,381 21.1

68 American Photo59.84 40.6 1,203,442 25.6

69 Country Living59.40 -3.8 3,430,897 19.7

70 Country America57.48 7.0 2,220,436 14.7

71 Omni57.26 8.9 1,508,455 11.1

72 Shape Magazine56.98 -19.4 1,363,190 -0.4

73 Reader's Digest56.66 -31.2 7,816,533 -23.7

74 Cooking Light55.82 2.6 1,499,730 9.5

75 Conde Nast Traveler55.50 10.0 2,013,223 15.5

76 Essence53.87 -1.5 1,912,897 -24.5

77 Allure52.88 77.8 1,617,122 154.0

78 Jet52.50 -30.9 1,032,084 -32.2

79 Longevity51.79 -9.8 501,848 6.4

80 Popular Science51.50 17.4 2,227,511 24.2

81 Vogue51.08 -18.9 2,761,120 -18.3

82 Penthouse50.74 -16.6 2,127,522 -10.4

83 Self50.68 11.7 2,274,412 19.8

84 Travel & Leisure50.15 -26.0 2,416,932 -28.8

85 Sports Afield49.66 -8.0 1,465,717 2.4

86 Architectural Digest49.38 2.5 1,618,845 8.6

87 Spectrum48.26 16.2 546,700 22.8

88 Prevention48.01 -4.9 1,969,432 6.7

89 Motor Trend47.85 -22.5 2,119,813 -17.7

90 Entertainment Weekly47.76 -32.4 2,350,229 -5.2

91 Organic Gardening47.57 12.7 783,132 1.5

92 Harvard Business Review47.00 9.3 836,220 15.9

93 Working Woman46.93 -21.7 1,800,848 -16.4

94 Rolling Stone46.84 -27.7 1,790,031 -34.5

95 Sunset46.22 -40.9 1,914,072 -38.8

96 Premiere46.13 11.5 1,491,231 43.0

97 Vanity Fair46.06 41.2 2,104,269 28.2

98 Hot Rod45.75 -22.5 1,115,405 -35.2

99 New Woman44.01 -6.2 1,278,968 -5.4

100 Art & Antiques44.00 48.3 292,322 30.4

Percent change compares January 1994 with 1993. *National Sunday magazine, tracked separately by PIB. **New to PIB. Source: Publishers Information Bureau

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