MAGAZINE AD PAGE LEADERS;PUBLISHERS INFORMATION BUREAU FIGURES FOR JANUARY THROUGH SEPTEMBER 1995.

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Rank MagazinePages % chg Dollars % chg

1 PC Magazine4,574.84 -3.6 213,390,923 1.9

2 Forbes2,902.25 11.4 134,262,861 11.3

3 Business Week2,533.73 6.6 176,793,604 14.2

4 TV Guide2,384.25 3.9 305,043,916 7.8

5 People2,267.08 4.5 295,302,216 6.8

6 Bride's & Your New Home2,251.75 -1.8 54,953,946 3.8

7 The Economist2,089.30 3.2 29,160,462 9.0

8 Fortune2,059.69 5.6 117,808,428 12.5

9 Modern Bride2,056.25 5.4 44,792,492 13.5

10 PC Computing1,989.81 2.2 67,256,921 11.2

11 Vogue1,796.02 2.8 84,453,781 6.7

12 Sports Illustrated1,792.62 10.6 295,945,768 15.6

13 Bridal Guide1,792.29 20.5 21,356,555 30.1

14 New York Magazine1,643.13 10.1 32,042,761 11.9

15 Time1,524.50 6.5 266,813,279 9.4

16 American Way1,506.57 0.6 22,754,390 10.6

17 Newsweek1,490.36 13.4 216,263,304 22.7

18 Golf World1,453.45 -5.5 17,629,834 8.5

19 U.S. News & World Report1,386.27 -4.0 142,975,881 3.2

20 Entrepreneur1,374.16 -3.7 24,261,009 9.5

21 Boating1,340.83 8.8 24,194,130 3.5

22 The New Yorker1,324.79 6.8 49,347,860 7.4

23 Cosmopolitan1,307.74 -1.6 114,507,458 5.9

24 Yachting1,262.43 4.2 10,322,062 20.7

25 Woman's Day1,224.76 2.2 140,477,605 20.2

26 Glamour1,222.57 4.9 79,061,085 8.3

27 Elle1,214.17 11.3 51,033,361 18.3

28 Rolling Stone1,205.41 9.0 62,985,751 24.9

29 Better Homes & Gardens1,189.80 13.5 196,012,517 28.3

30 Popular Photography1,142.30 13.2 29,703,506 17.6

31 Harper's Bazaar1,127.67 4.2 47,105,379 15.4

32 AutoWeek1,114.02 6.8 14,147,898 9.1

33 Muscle & Fitness1,107.96 1.8 24,765,767 1.6

34 Southern Living1,096.60 1.1 74,410,292 4.9

35 Entertainment Weekly1,061.09 19.1 59,581,474 35.5

36 Good Housekeeping1,049.10 -4.2 160,083,498 4.9

37 Computer Life1,047.74 NA 16,844,108 NA

38 Golf Digest1,041.51 0.0 75,066,185 16.0

39 Ladies' Home Journal1,037.00 2.2 112,250,728 17.1

40 Skin Diver1,018.59 3.2 11,159,641 7.4

41 GQ1,001.07 4.9 35,738,149 7.5

42 Family Circle984.81 -16.2 115,938,759 -11.2

43 Car & Driver978.65 -7.9 60,479,166 3.4

44 Allure968.43 19.8 31,678,055 37.4

45 Cruising World964.76 2.4 8,463,241 12.8

46 Road & Track961.68 -4.5 40,487,521 7.4

47 Texas Monthly959.00 10.3 12,785,052 7.3

48 Redbook955.47 4.1 80,659,980 13.2

49 Golf947.63 2.7 52,189,883 23.5

50 W938.24 19.2 29,620,783 36.7

Percent change compares January-September 1995 with 1994. Source: Publishers Information Bureau

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