Magazine ad pages surge 4.5% in April

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April ad pages for consumer magazines jumped 4.5% compared with a year ago to 18,427.2, according to Publishers Information Bureau. Ad revenue was up 9.2% to $887.1 million. The news was particularly encouraging because last year's ad page recovery really began to take off in the second quarter after a relatively weak first quarter. Through April, ad pages hit 66,360.5, up 8.4% over the same period last year.

Asia/Pacific
Maurice Saatchi has wooed Tom Dery, CEO of DDB Needham in Melbourne, to join his New Saatchi operation as an equity partner and head of the Asia/Pacific region, Sydney, where New Saatchi has just won the $35 million Qantas Airways international account. Mr. Dery said he would start work immediately on opening New Saatchi offices in Tokyo, Singapore, Hong Kong and Sydney.

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