Magazine pages off

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Consumer magazine publishers were hammered with a 4.9% decline in ad pages in February compared to a year ago, dropping to 15,959.9, according to Publishers Information Bureau. Revenues managed to eek out a 1.6% gain to $797,045,560. Year-to-date ad pages are running 4.6% behind a year ago. The biggest falloff in the month came from the food and food products category, which tumbled 17.8% in revenue to $49.9 million, and direct response advertisers which were off 9.2% on the month to $81.4 million. The biggest gainers on the month were drugs & remedies, up 37.4% in revenue to $49.7 million, and business & consumer services, up 21.8% to $62.6 million.

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