Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Magazine pages off

Published on .

Consumer magazine publishers were hammered with a 4.9% decline in ad pages in February compared to a year ago, dropping to 15,959.9, according to Publishers Information Bureau. Revenues managed to eek out a 1.6% gain to $797,045,560. Year-to-date ad pages are running 4.6% behind a year ago. The biggest falloff in the month came from the food and food products category, which tumbled 17.8% in revenue to $49.9 million, and direct response advertisers which were off 9.2% on the month to $81.4 million. The biggest gainers on the month were drugs & remedies, up 37.4% in revenue to $49.7 million, and business & consumer services, up 21.8% to $62.6 million.

Most Popular
In this article: