Magazine publishers back Canada against U.S.

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OTTAWA-More than 50 officials from Canada's magazine publishing industry are meeting in Ottawa to urge politicians to pass a controversial law targeting U.S. and foreign magazines. Canada's lawmakers are back from a holiday break and again considering the Foreign Publishers Advertising Services Act, which would make it illegal for foreign magazines--mostly from the U.S.--to carry ads from Canadian marketers in special Canadian editions, so-called "split-run" titles.

U.S. officials have threatened trade sanctions over the issue, but the Canaian Magazine Publishers Association wories that Canada will give in "to a classic display of U.S. bullying" and ease the proposed rules, which are meant to protect Canadian culture. "To allow the U.S. to force us to abandon long-standing cultural policies would be the first step down a slippery slope," says publishing associaion official Francois de Gaspe Beaubien, president of magazine giant Telemedia Pubishing.

Copyright February 1999, Crain Communications Inc.

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